Home/Uncategorized

How Healthcare Public Relations Failed During the Pandemic

At this point in time, about 64% of Americans are completely vaccinated against COVID-19, and 77 percent have gotten at least one vaccination, according to the Kaiser Family Foundation. This means that 23 percent are not vaccinated at all, more than one in five Americans. These unvaccinated Americans tend to be younger, less educated with [...]

How Healthcare Public Relations Failed During the Pandemic2022-02-11T16:19:56-08:00

Keeping Up With Your Content Strategy

Sometimes, it's hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. In order to find that sense of achievement, it may take a change in perspective to reevaluate and [...]

Keeping Up With Your Content Strategy2022-05-20T02:36:40-07:00

The Future of Ethical PR

The 2018 Global Communications Report, “The Evolution of Ethics,” released by USC Annenberg School for Communication and Journalism, surveyed public relations students and professionals worldwide about the role of ethics in public relations (PR). It reveals interesting insights about the current PR landscape and how ethics will impact the future of the industry. The survey [...]

The Future of Ethical PR2021-10-14T20:02:25-07:00

The Social Media Trends of 2017

Social media has been a transformative force in the world of marketing and public relations. But even as it changes how people and companies interact and communicate with each other, social media itself is not a static tool. In order to stay competitive and successfully leverage social media’s marketing power, it’s important to keep track [...]

The Social Media Trends of 20172019-09-01T02:17:01-07:00

There’s a Certified PA for That: The Transforming Roles of Physician Assistants

The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for every one thousand doctors in the United States, and they are expanding their presence into more non-primary care specialties. The National Commission on Certification of [...]

There’s a Certified PA for That: The Transforming Roles of Physician Assistants2020-11-06T15:00:02-08:00

What’s the Value of Social Media for Healthcare Brands?

The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for healthcare organizations to develop innovative strategies to increase their bottom line. In this increasingly competitive marketplace, branding is ever more critical to the success of [...]

What’s the Value of Social Media for Healthcare Brands?2021-08-06T13:23:29-07:00

Transformative Healthcare Changes and the ACA

The millions of Americans who gained insurance coverage under the Affordable Care Act (Obamacare) have dominated much of the discussion about American healthcare in recent years. However, many other changes over the last eight years are influencing major players and entrants into the U.S. health sector. And these changes are going to bring new openings [...]

Transformative Healthcare Changes and the ACA2020-03-21T09:41:03-07:00

How Do I Become a Thought Leader Today?

Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or magazines. Today, we consume our information in snippets from dozens of different sources throughout the day. We’re tweeting in between watching videos and sharing life’s [...]

How Do I Become a Thought Leader Today?2019-02-14T09:57:40-08:00

January 24th 2017 Healthcare News Roundup

Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! GOP Senators Introduce Obamacare Replacement [...]

January 24th 2017 Healthcare News Roundup2019-03-18T14:25:15-07:00

How Healthcare PR & Twitter Moments Can Grow ROI

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals can share and create their own stories, using tweets and multimedia that have been uploaded onto the channel. By prioritizing short, succinct, digestible pieces of [...]

How Healthcare PR & Twitter Moments Can Grow ROI2022-09-28T14:55:41-07:00
Go to Top