PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the [...]

PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR2023-07-13T12:30:27-07:00

The Larger Use of AI in Media Outlets

The use of AI in media is growing, and it is changing the way content is created and distributed. However, there is still a lot of debate on how to effectively use this technology in a way that benefits both writers and consumers. This article, will focus on the larger use of AI in media [...]

The Larger Use of AI in Media Outlets2023-03-10T15:05:16-08:00

Truth vs. Disinformation: How to Win

Consider this a strident, blunt, and perhaps painful call to action to the people who can help save this country: The Communicators. It’s not policy, photogenic faces, or experience that will inspire voters to do what it takes to turn this country around. It’s hard-hitting, visual, well-timed and continually hammered and repeated, communication. For too [...]

Truth vs. Disinformation: How to Win2022-11-10T13:16:38-08:00

Some Thoughts on Trust

Who can you trust today? And just as importantly, who do your constituents and customers trust? According to the Edelman Trust Barometer, it isn’t government, media or even nonprofits. Barely more than half of respondents trust those sources. The most trusted sources, rather surprisingly, tend to be business leaders – especially their own employer. My colleague [...]

Some Thoughts on Trust2021-08-06T15:01:08-07:00

A New Take on Free Speech, Part 2

Are Confederate statues anti-American? Citing them as symbols of racism and white supremacy, figures of Confederate heroes are coming down around the South. The Pentagon effectively banned the Confederate flag. Some consider these actions important steps to take to counter this nation’s history of persecution of non-white Americans. As symbols of a regime that upheld slavery, they [...]

A New Take on Free Speech, Part 22021-01-20T17:08:50-08:00

A New Take on Free Speech, Part 1

In previous blogs, we have looked at what might be considered a shocking suggestion: let’s re-evaluate what free speech really means. Here’s two good reasons backing that recommendation. If social media steps forward to police content on the basis of veracity, the area most likely to be attacked first is misinformation about the current pandemic. [...]

A New Take on Free Speech, Part 12021-01-20T17:07:22-08:00

Winning the Disinformation Wars

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. For example: The legislative program that saves lives but can’t get that important point across because the explanation is lost in “wonkspeak” The honorable company that chooses not to respond to untrue allegations because they don’t want to [...]

Winning the Disinformation Wars2021-01-20T17:04:33-08:00

Mark Zuckerberg, Wake Up!

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Twitter’s action to label his tweets as having questionable (or no) facts about mail order ballots contributing [...]

Mark Zuckerberg, Wake Up!2021-07-16T15:52:49-07:00

The Importance of Healthcare PR and the Social Safety Net

In recent years, health care experts are paying increasing attention to the health care factors that occur outside the doctor’s office, Referred to as “the social determinants of health,” these factors include access to healthy food, safe housing, transportation, supportive families and social networks. With current “shelter in place” guidelines in effect, imagine the situation [...]

The Importance of Healthcare PR and the Social Safety Net2022-07-05T13:17:59-07:00

Homebound? Turn Your Kids into Smart Voters

Are you home with kids and running out of things to do? Here’s a challenge – turn your stay-at-home doldrums into an interactive civics lesson and lively debates that will inspire your children – and you – to become active, engaged citizens. Why is this important? According to a just released study by the Knight [...]

Homebound? Turn Your Kids into Smart Voters2021-01-20T16:46:52-08:00
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