Insights

/Insights

The Accelerator Companies Guide to PR

Startup accelerators and incubators cover an array of industries including biotech, consumer products, healthcare, and medical technology to name a few. Every year, entrepreneurs apply and wait in anticipation to be accepted so they can receive funding, mentoring, and support for their new products, services or platforms. In fact, since 2005, the number of accelerators [...]

The Accelerator Companies Guide to PR 2018-02-05T15:09:46+00:00

Why Values Must Be Considered for Effective Communication

Attendance at a Town Hall presented by the local congressional representative and the government shutdown,  prompted thoughts on just how people at such opposite ends of the political spectrum can effectively communicate. Granted, ideology and underlying beliefs seem to be more polarized than ever. Yet, we have to find common ground. This led to the [...]

Why Values Must Be Considered for Effective Communication 2018-02-02T15:32:52+00:00

Why You Need a Powerful Story to Tell

Ben is two years old. Ben is dying. His father shares with you – speaking directly to the camera – his hopes and fears for his small son, his passion to protect him, his moments of joy as a father, knowing they are temporary. But he’s determined to live in these brief happy moments, for [...]

Why You Need a Powerful Story to Tell 2018-01-12T15:53:37+00:00

The Top Innovations Improving Breast Cancer Treatment

The American Cancer Society reports that more than 250,000 women—and more than 2,000 men—will be diagnosed with invasive breast cancer this year. Even as it remains the second leading cause of death for women, new technological advances are improving treatment and survivorship among breast cancer patients. In order to inform patients about the options available [...]

The Top Innovations Improving Breast Cancer Treatment 2017-11-06T23:30:53+00:00

Call to Action to Close the Gaps in Cancer Care

Advances in medicine and technology have helped the United States make significant progress in the fight against cancer, lowering the death rate by 13 percent between 2004 and 2013. Yet, huge gaps exist in early detection, prevention, and coordinated care for patients with cancer that negatively impact their health status, quality of life, and survivorship. [...]

Call to Action to Close the Gaps in Cancer Care 2018-02-17T13:21:30+00:00

Five Degrees of Involvement: How Journalists Use Social Media

Social media is fundamentally changing the role that journalists take in the news, from the way they receive pitches and communicate with sources to the formats they choose for creating content. These changes have transformed journalists into critical figures of influence in a world of digital communication. An understanding of the habits and interests that [...]

Five Degrees of Involvement: How Journalists Use Social Media 2018-02-22T19:19:57+00:00

Technology is the Heart of Healthcare Growth

There is no shortage of new business opportunities in the American healthcare industry in upcoming years. Just a few of these growth areas include: Integrating the electronic health records systems that 84% of hospitals had in 2015, increased from 16 percent in 2008 according to the Office of the National Coordinator for Health Information Technology. [...]

Technology is the Heart of Healthcare Growth 2018-02-22T19:17:16+00:00

Join CAPP’s Accountable Care Discussion at Better Together

The Council of Accountable Physician Practices (CAPP) is partnering with the American Cancer Society to host their third annual event, “Better Together Health: All Systems Go! Closing the Gaps in Cancer Care” at 1pm on Wednesday, May 24th, at the Kaiser Permanente Center in Washington, D.C. The event will be focused on how expanding accountable [...]

Join CAPP’s Accountable Care Discussion at Better Together 2018-02-17T10:52:21+00:00

Overheard in Philly: Insights from the RIMS Conference

The world of risk management meets every year for the annual meeting of the Risk and Insurance Management Society. With a long history of clients in this space, Scott PR was there connecting with thought leaders and coordinating speaking events and media interviews for our clients. We asked the question, “What are the big Issues [...]

Overheard in Philly: Insights from the RIMS Conference 2018-02-17T10:50:10+00:00

The Value of Video for Healthcare Brands

Video has clearly captivated online audiences to become king of digital content.  The appetite for video is voracious. On Facebook alone, daily video views doubled from 4 billion to 8 billion daily views per day from April to November 2015. Cisco predicts 80% of all Internet traffic will be streaming video content by 2019. YouTube [...]

The Value of Video for Healthcare Brands 2018-02-17T13:28:26+00:00