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Mark Zuckerberg, Wake Up!

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Twitter’s action to label his tweets as having questionable (or no) facts about mail order ballots contributing [...]

Mark Zuckerberg, Wake Up!2020-06-26T01:44:30-07:00

Pandemic Spotlights the Importance of the Social Safety Net

In recent years, health care experts are paying increasing attention to the health care factors that occur outside the doctor’s office, Referred to as “the social determinants of health,” these factors include access to healthy food, safe housing, transportation, supportive families and social networks. With current “shelter in place” guidelines in effect, imagine the situation [...]

Pandemic Spotlights the Importance of the Social Safety Net2020-06-05T12:03:22-07:00

Homebound? Turn Your Kids into Smart Voters

Are you home with kids and running out of things to do? Here’s a challenge – turn your stay-at-home doldrums into an interactive civics lesson and lively debates that will inspire your children – and you – to become active, engaged citizens. Why is this important? According to a just released study by the Knight [...]

Homebound? Turn Your Kids into Smart Voters2020-04-23T12:52:43-07:00

Magenta Nation: Healthcare and Income Inequality

The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there. As the divide in wealth continues to grow, it will have a negative impact on other public policy [...]

Magenta Nation: Healthcare and Income Inequality2020-04-23T12:55:13-07:00

Magenta Nation: Healthcare and Climate Change

There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world. Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: [...]

Magenta Nation: Healthcare and Climate Change2020-04-23T12:58:05-07:00

How to Plan for the Best PR Campaign—And Be Prepared for the Worst

A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. But there are several things that can be done while planning which will help prepare you for the unexpected. Here are [...]

How to Plan for the Best PR Campaign—And Be Prepared for the Worst2019-02-14T10:02:53-08:00

The Accelerator Companies Guide to PR

Startup accelerators and incubators cover an array of industries including biotech, consumer products, healthcare, and medical technology to name a few. Every year, entrepreneurs apply and wait in anticipation to be accepted so they can receive funding, mentoring, and support for their new products, services or platforms. In fact, since 2005, the number of accelerators [...]

The Accelerator Companies Guide to PR2018-08-22T16:29:48-07:00

Why Values Must Be Considered for Effective Communication

Attendance at a Town Hall presented by the local congressional representative and the government shutdown,  prompted thoughts on just how people at such opposite ends of the political spectrum can effectively communicate. Granted, ideology and underlying beliefs seem to be more polarized than ever. Yet, we have to find common ground. This led to the [...]

Why Values Must Be Considered for Effective Communication2020-03-21T10:03:11-07:00

Why You Need a Powerful Story to Tell

Ben is two years old. Ben is dying. His father shares with you – speaking directly to the camera – his hopes and fears for his small son, his passion to protect him, his moments of joy as a father, knowing they are temporary. But he’s determined to live in these brief happy moments, for [...]

Why You Need a Powerful Story to Tell2020-03-21T10:31:31-07:00

The Top Innovations Improving Breast Cancer Treatment

The American Cancer Society reports that more than 250,000 women—and more than 2,000 men—will be diagnosed with invasive breast cancer this year. Even as it remains the second leading cause of death for women, new technological advances are improving treatment and survivorship among breast cancer patients. In order to inform patients about the options available [...]

The Top Innovations Improving Breast Cancer Treatment2020-03-21T09:38:58-07:00