Social Media

/Social Media

What Not to do With Social Media

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Here are several common mistakes in managing a social media marketing strategy and what you should do instead that Danielle Winski describes [...]

What Not to do With Social Media2018-11-30T09:12:31+00:00

CAPP Publishes Recommendations for Telehealth

    The Council of Accountable Physician Practices (CAPP), a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. Recently, they released a new white paper titled “A Roadmap to Telehealth Adoption: From Vision to Business Model” which highlights [...]

CAPP Publishes Recommendations for Telehealth2018-10-12T16:17:05+00:00

Reclaiming Your Organic Reach on Facebook in Four Easy Steps

    Facebook’s recent changes to its news feed has resulted in increasing numbers of users noticing a decline in their organic reach. In fact Adam Mosseri, vice president of product management at Facebook, noted that it began to “shift ranking to make the news feed more about connecting with people and less about consuming [...]

Reclaiming Your Organic Reach on Facebook in Four Easy Steps2018-09-05T22:21:36+00:00

Five Degrees of Involvement: How Journalists Use Social Media

Social media is fundamentally changing the role that journalists take in the news, from the way they receive pitches and communicate with sources to the formats they choose for creating content. These changes have transformed journalists into critical figures of influence in a world of digital communication. An understanding of the habits and interests that [...]

Five Degrees of Involvement: How Journalists Use Social Media2018-11-08T21:08:41+00:00

Technology is the Heart of Healthcare Growth

There is no shortage of new business opportunities in the American healthcare industry in upcoming years. Just a few of these growth areas include: Integrating the electronic health records systems that 84% of hospitals had in 2015, increased from 16 percent in 2008 according to the Office of the National Coordinator for Health Information Technology. [...]

Technology is the Heart of Healthcare Growth2018-02-22T19:17:16+00:00

Join CAPP’s Accountable Care Discussion at Better Together

The Council of Accountable Physician Practices (CAPP) is partnering with the American Cancer Society to host their third annual event, “Better Together Health: All Systems Go! Closing the Gaps in Cancer Care” at 1pm on Wednesday, May 24th, at the Kaiser Permanente Center in Washington, D.C. The event will be focused on how expanding accountable [...]

Join CAPP’s Accountable Care Discussion at Better Together2018-02-17T10:52:21+00:00

Overheard in Philly: Insights from the RIMS Conference

The world of risk management meets every year for the annual meeting of the Risk and Insurance Management Society. With a long history of clients in this space, Scott PR was there connecting with thought leaders and coordinating speaking events and media interviews for our clients. We asked the question, “What are the big Issues [...]

Overheard in Philly: Insights from the RIMS Conference2018-02-17T10:50:10+00:00

The Value of Video for Healthcare Brands

Video has clearly captivated online audiences to become king of digital content.  The appetite for video is voracious. On Facebook alone, daily video views doubled from 4 billion to 8 billion daily views per day from April to November 2015. Cisco predicts 80% of all Internet traffic will be streaming video content by 2019. YouTube [...]

The Value of Video for Healthcare Brands2018-02-17T13:28:26+00:00

Joseph McCullough, RIMS 2017: Ridesharing Technology’s Impact on Workers’ Compensation

The arrival of ridesharing technologies is revolutionizing Americans’ relationship to automobile transportation. Seamless access through smartphone apps is leading more people to view transportation as a service to be provided. As these apps and services proliferate, other industries are turning their attention to the effect this change will have on the way their own systems [...]

Joseph McCullough, RIMS 2017: Ridesharing Technology’s Impact on Workers’ Compensation2018-02-22T19:18:49+00:00

Kevin Glennon, RIMS 2017: Controversy Continues: Medical Marijuana in Workers’ Compensation

The past few years have seen sweeping changes in the state of affairs for medical marijuana across the United States. More than twenty states have now legalized marijuana for medical purposes, and new research has begun to find evidence that it may be a solution for America’s growing opioid crisis. Despite these developments, however, obstacles [...]

Kevin Glennon, RIMS 2017: Controversy Continues: Medical Marijuana in Workers’ Compensation2018-02-17T13:27:49+00:00