Social Media

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The Real Value of Virtual Reality for Healthcare PR

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. At the recent annual meeting of communicators from PR Boutiques [...]

The Real Value of Virtual Reality for Healthcare PR2019-08-20T11:49:36-07:00

Resilient Power in Home Healthcare

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. A recent report from Scott PR’s [...]

Resilient Power in Home Healthcare2019-08-16T11:10:41-07:00

Avoid Alienating Your Audience

  Of course we measure the positive results of our content programs. But it’s also important to know when your work is counterproductive, when it is alienating your target audience. To find out if your audience dislikes your activity, consider these recommendations in “7 signs your audience hates your engagement strategy.” Any brand, no matter [...]

Avoid Alienating Your Audience2019-07-19T12:02:35-07:00

Keeping Up With Your Content

Sometimes, it's hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. In order to find that sense of achievement, it may take a change in perspective to reevaluate and [...]

Keeping Up With Your Content2019-07-12T10:24:03-07:00

This Is Our Lane: Why Gun Control is a Health Issue

Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands. Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Thirteen people were killed, and another twelve were injured. It was [...]

This Is Our Lane: Why Gun Control is a Health Issue2019-05-13T10:14:36-07:00

Building Your Brand for Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. With a wealth of data about people and groups already out there in the [...]

Building Your Brand for Public Relations2019-05-13T08:32:16-07:00

What Not to do With Social Media

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Here are several common mistakes in managing a social media marketing strategy and what you should do instead that Danielle Winski describes [...]

What Not to do With Social Media2018-11-30T09:12:31-07:00

CAPP Publishes Recommendations for Telehealth

    The Council of Accountable Physician Practices (CAPP), a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. Recently, they released a new white paper titled “A Roadmap to Telehealth Adoption: From Vision to Business Model” which highlights [...]

CAPP Publishes Recommendations for Telehealth2018-10-12T16:17:05-07:00

Reclaiming Your Organic Reach on Facebook in Four Easy Steps

    Facebook’s recent changes to its news feed has resulted in increasing numbers of users noticing a decline in their organic reach. In fact Adam Mosseri, vice president of product management at Facebook, noted that it began to “shift ranking to make the news feed more about connecting with people and less about consuming [...]

Reclaiming Your Organic Reach on Facebook in Four Easy Steps2018-09-05T22:21:36-07:00

Five Degrees of Involvement: How Journalists Use Social Media

Social media is fundamentally changing the role that journalists take in the news, from the way they receive pitches and communicate with sources to the formats they choose for creating content. These changes have transformed journalists into critical figures of influence in a world of digital communication. An understanding of the habits and interests that [...]

Five Degrees of Involvement: How Journalists Use Social Media2018-11-08T21:08:41-07:00