Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
This Is Our Lane: Why Gun Control is a Health Issue
Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands. Two weeks later, a disturbed veteran stormed the same venue, blasting employees [...]
Building Your Brand for Public Relations
Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the [...]
Mitigating Adverse Childhood Events
The pre-schoolers seem to get smaller and cuter every year, their faces glowing, and eyes wide gazing at the strangers who have come to hear them sing. The middle-schoolers look and act even more mature [...]
Being a Successful Communicator For Your Team
Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled [...]
Proving Your Success in Public Relations
Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Technology is giving us ways to track [...]
How to Plan for the Best PR Campaign—And Be Prepared for the Worst
A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. But [...]