Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Don’t Think of an Elephant–The Value of Framing in Communications
We have long prized the power of language as a tool in rhetoric, argument, and persuasion. But new developments in cognitive science have shown that our brains may not be as openly receptive to information [...]
Five Tips & Takeaways From The Hospital Accreditation Webinar
On March 1, DNV GL Healthcare sponsored a webinar on how hospitals can leverage the accreditation process in order to improve the quality of the care they can provide. DNV GL Healthcare President Patrick Horine, [...]
Better Quality Measurement Leads to Better Quality, Says CAPP
Quality measures and reporting systems have evolved over the years in an uncoordinated fashion, resulting in duplicative efforts and burdens on physicians. The first in a series of three white papers by the Council of [...]
The Accelerator Companies Guide to PR
Startup accelerators and incubators cover an array of industries including biotech, consumer products, healthcare, and medical technology to name a few. Every year, entrepreneurs apply and wait in anticipation to be accepted so they can [...]
Why Values Must Be Considered for Effective Communication
Attendance at a Town Hall presented by the local congressional representative and the government shutdown, prompted thoughts on just how people at such opposite ends of the political spectrum can effectively communicate. Granted, ideology and [...]
What Are People Reading? The Five Top Einsight Blogs for 2017
2017 was a full year by any standard, and it’s no different for Scott Public Relations. From healthcare, to technology, to communications, SPR’s Einsight blog touched on a number of subjects and addressed several significant [...]