Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Mitigating Adverse Childhood Events
The pre-schoolers seem to get smaller and cuter every year, their faces glowing, and eyes wide gazing at the strangers who have come to hear them sing. The middle-schoolers look and act even more mature [...]
Being a Successful Communicator For Your Team
Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled [...]
Proving Your Success in Public Relations
Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Technology is giving us ways to track [...]
How to Plan for the Best PR Campaign—And Be Prepared for the Worst
A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. But [...]
What Not to do With Social Media
Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Here are [...]
How Important is Fake News?
The focus on fake news’ impact almost exclusively on politics might lead some to disregard it as irrelevant. But recent events are revealing that fake news can be weaponized against far more than [...]