Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
How to Plan for the Best PR Campaign—And Be Prepared for the Worst
A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. But [...]
What Not to do With Social Media
Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Here are [...]
How Important is Fake News?
The focus on fake news’ impact almost exclusively on politics might lead some to disregard it as irrelevant. But recent events are revealing that fake news can be weaponized against far more than [...]
Ten Tools to Help You Become an Informed Voter
The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6. And no matter your age, race, gender, or political affiliation, everyone is encouraged to go [...]
CAPP Publishes Recommendations for Telehealth
The Council of Accountable Physician Practices (CAPP), a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. [...]
Reclaiming Your Organic Reach on Facebook in Four Easy Steps
Facebook’s recent changes to its news feed has resulted in increasing numbers of users noticing a decline in their organic reach. In fact Adam Mosseri, vice president of product management at Facebook, noted [...]