Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
CAPP Publishes Recommendations for Telehealth
The Council of Accountable Physician Practices (CAPP), a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. [...]
Reclaiming Your Organic Reach on Facebook in Four Easy Steps
Facebook’s recent changes to its news feed has resulted in increasing numbers of users noticing a decline in their organic reach. In fact Adam Mosseri, vice president of product management at Facebook, noted [...]
The Seismic Change in Workers’ Compensation PR
One of the benefits of going to a conference year after year is the chance to observe industry trends over time. The conglomeration of business in one place, the exhibit floor chatter, the sessions and [...]
Journalists’ Conference Infuses Enthusiasm Into Our Work
For the last four years, Scott PR has been privileged to attend the annual Association of Health Care Journalists’ (AHCJ) conference with our non-profit clients. The experience of seeing journalists face to face, talking [...]
The Future of Ethical PR
The 2018 Global Communications Report, “The Evolution of Ethics,” released by USC Annenberg School for Communication and Journalism, surveyed public relations students and professionals worldwide about the role of ethics in public relations (PR). It [...]
Don’t Think of an Elephant–The Value of Framing in Communications
We have long prized the power of language as a tool in rhetoric, argument, and persuasion. But new developments in cognitive science have shown that our brains may not be as openly receptive to information [...]