Einsight Blog2017-04-11T21:59:15+00:00

Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Don’t Think of an Elephant–The Value of Framing in Communications

We have long prized the power of language as a tool in rhetoric, argument, and persuasion. But new developments in cognitive science have shown that our brains may not be as openly receptive to information [...]

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