Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Why You Need a Powerful Story to Tell
Ben is two years old. Ben is dying. His father shares with you – speaking directly to the camera – his hopes and fears for his small son, his passion to protect him, his moments [...]
Fighting Cancer with Care Coordination
This is the final part in a three-part series about the Council of Accountable Physician Practices’ (CAPP) white paper, “The State of Cancer Care in America.” You can find the previous two installments here and [...]
Scott Public Relations’ Wishes for Healthcare in 2018
Dear Santa, We know that you’re a busy man, especially this time of year, but since you are in the business of making dreams come true, we put together a wish list of our hopes [...]
Digital Comes to Workers’ Compensation
If there’s one overarching message from attending the National Workers’ Compensation and Disability Conference, it’s this: cutting edge technology is transforming the industry. Workers’ compensation, much like the larger healthcare sector, has long struggled with [...]
The Top Innovations Improving Breast Cancer Treatment
The American Cancer Society reports that more than 250,000 women—and more than 2,000 men—will be diagnosed with invasive breast cancer this year. Even as it remains the second leading cause of death for women, new [...]
Preventive Screenings for Cancer Boost Survivorship Among Patients
Medical advances in healthcare have significantly lowered the mortality rates among cancer patients in the United States. But no matter how good the science, the best approach to cancer care is early detection. Preventive screenings [...]