Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
What Makes News ‘News’
Journalists have long been the “gatekeepers” of news and information in society. Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence [...]
The Misinformation Age: Misinformation, Lies, and Communications
“A lie can travel halfway around the world while the truth is still putting on its shoes.” This famous quote, often attributed (rightly or wrongly) to Mark Twain, illustrates a human susceptibility to sensationalism and [...]
The Real Value of Virtual Reality for Healthcare PR
Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how [...]
Resilient Power in Home Healthcare
The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, [...]
Avoid Alienating Your Audience
Of course we measure the positive results of our content programs. But it’s also important to know when your work is counterproductive, when it is alienating your target audience. To find out if your [...]
Keeping Up With Your Content
Sometimes, it's hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in [...]