Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Hitting the Mark with Presentations in the Digital Age: Part Three
This blog is the final entry in a three-part series on the development of presentations and presenting in the digital age. You can read the first two installments here and here. Whether it is a [...]
Hitting the Mark with Presentations in the Digital Age: Part Two
This blog is part two in a three-part series on the development of presentations and presenting in the digital age. You can read the first installment of the series here. Back in the “Mad Men” [...]
Hitting the Mark with Presentations in the Digital Age: Part One
Many of us have seen this scenario at many an industry conference: Two thought leaders with starkly different approaches toward B2B communications present at a conference, perhaps one after another. One makes a basic presentation [...]
Tips for International Business: Mobile Marketing in America
This is the final installment in a series of blog posts on marketing in the US, written for international firms considering expanding into the American market. You can read the previous articles here and here. [...]
The Social Media Trends of 2017
Social media has been a transformative force in the world of marketing and public relations. But even as it changes how people and companies interact and communicate with each other, social media itself is not [...]
In Our Medical System, Many Americans Are “Mistreated”
Think Americans get the best healthcare in the world? Think again. And read “Mistreated: Why We Think We’re Getting Good Health Care and Why We’re Usually Wrong,” by Dr. Robert Pearl. Our Scott Public Relations [...]