Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Magenta Nation: Healthcare and Climate Change
There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world. Yet as more and more people are educated about what this will do to [...]
Advancing Healthcare’s Abilities: ABS Virtual Office
Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in [...]
What Makes News ‘News’
Journalists have long been the “gatekeepers” of news and information in society. Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence [...]
The Misinformation Age: Misinformation, Lies, and Communications
“A lie can travel halfway around the world while the truth is still putting on its shoes.” This famous quote, often attributed (rightly or wrongly) to Mark Twain, illustrates a human susceptibility to sensationalism and [...]
The Real Value of Virtual Reality for Healthcare PR
Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how [...]
Resilient Power in Home Healthcare
The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, [...]