Technology Public Relations Results
From the first capitation software program to connecting medical devices in hospitals across the globe, Scott Public Relations partners with technology innovators to introduce new products and services and bring their inventors to market leadership.
Technology Public Relations Clients
Expanding a Technology Brand into New Vertical Markets
Fair Isaac, a leader in business analytics, needed to quickly establish itself in the health insurance arena for its fraud detection software without incurring harsh reaction from medical providers.
SPR secured feature placements in 19 of the company’s top 20 targeted media and a placement in USA Today. The outcomes of this media coverage included:
- Interest from one company that went on to serve as a “beta test” site for the new technology.
- Development of merchandising materials for the sales force, direct mailings and website posting.
- Clearly differentiated the system from competitors via product profiles and bylined articles in trade and vertical industry trade press.
Full Capture Solutions
Launching Predictive Analytics for the P & C Sector
Predictive analytics offered P & C insurers better decision-making and claims management, but it was a new and little-understood capability. With SPR, Full Capture Solutions, a provider of predictive, analytic-driven solutions for the insurance industry, defined its company positioning and key messaging. Then the company and this new game-changing technology was launched with meetings with key industry technology analysts, speaking engagements to industry decision-makers, and media coverage through bylined articles and interviews in trade media.
Analyst reviews, thought leader articles (including an industry overview of new tech companies from one of Full Capture’s Board members who was the former CMO at Microsoft), and speaking engagements introduced the new venture to key insurers who became clients. Full Capture Solutions was sold to the Hartford.
Valley Oak Systems
Showcasing Customers to Introduce New IT Product and Generate Leads
Valley Oak Systems needed to generate awareness and credibility to capitalize on its “first mover” advantage.
The company objectives were to create awareness to differentiate the firm and its web-based software to current and potential clients.
With SPR, the company received substantially more coverage than firms that were many times its size and tracked and reported significant and cost-effective leads and sales sourced to the campaign.
WebVMC: Achieving Brand Dominance in Telehealth
This start-up telehealth firm with superior, user-friendly technology needed a fast ramp-up and brand building to achieve rapid growth.
SPR helped WebVMC achieve first page, 1-3 top position rank in search for “tele-health.” Potential customers, including the nation’s largest healthcare providers and plans, sought out WebVMC because it looked like the largest company in this new space. The company was sold to Intel in 18 months after the campaign began.
Fighting Diabetes with Sidekick Health
Diabetes is a global epidemic, and Iceland-based Sidekick Health is at the vanguard of the battle to reverse it. The app platform is deployed by more than 100 organizations around the world, including employers and the City of Reykjavik, as well as health systems and diabetes prevention program in the U.S. from California to North Carolina. Scott PR is privileged to be part of Sidekick’s success with a company launch, communications campaign, and stakeholder/influencer engagement. Messaging and media training prepared company spokespersons ensured that Sidekick’s dynamic solution were clearly communicated to media and stakeholders, and the app’s unique capabilities in AI, gaming, and engineering technologies.
A specific focus was adults who have low health literacy and people with low motivation for lifestyle change; Sidekick proved itself effective in helping to overcome social disparities in health related to the lifestyle changes needed to manage or avoid diabetes. Scott PR also leveraged research in behavioral economics and social science to differentiate Sidekick and illustrate the science behind the app.
Testimonials from Technology Clients
“We were defining a new space in the insurance and technology industry. We have been very pleased with Scott Public Relations’ ability to get us the media attention, coverage and exposure to support our rapid growth goals, and to use their contacts to help us network. We’ve tracked an average of three unsolicited leads a week from media coverage.”
“We expanded the role of Scott Public Relations in our rapidly growing, publicly held technology company because they consistently delivered more value than much larger agencies. The focused attention of the principal on our account and the team’s knowledge of our industry and our verticals was the winning formula for our media relations programs.”
“Enthusiasm, energy and results. In the several years I have worked with Public Relations, that is what I received every day. Joy and her team are thoroughly professional and deeply committed to getting results.”
“SPR does what it says, whatever it is, they are on it.”
“In just a few months we experienced some excellent attention and key interviews with major news organizations and industry leading publications. I am extremely impressed with Scott Public Relations’ ability to quickly understand how our services need to be positioned.”
“Scott Public Relations is a full member of our team; a true partner sincerely committed to our success.”
“I found Scott Public Relations to be extremely results oriented. They delivered measurable results quarter after quarter. The coverage they obtained delivered our message in a credible way to the senior decision makers in our market.”