Diabetes is a global epidemic, and Iceland-based Sidekick Health is at the vanguard of the battle to reverse it. The app platform is deployed by more than 100 organizations around the world, including employers and the City of Reykjavik, as well as health systems and diabetes prevention program in the U.S. from California to North Carolina. Scott PR is privileged to be part of Sidekick’s success with a company launch, communications campaign, and stakeholder/influencer engagement. Messaging and media training prepared company spokespersons ensured that Sidekick’s dynamic solution were clearly communicated to media and stakeholders, and the app’s unique capabilities in AI, gaming, and engineering technologies.
A specific focus was adults who have low health literacy and people with low motivation for lifestyle change; Sidekick proved itself effective in helping to overcome social disparities in health related to the lifestyle changes needed to manage or avoid diabetes. Scott PR also leveraged research in behavioral economics and social science to differentiate Sidekick and illustrate the science behind the app.