e-Sher & Aon
Launching a New Company in the e-Security Space
E-Sher Underwriting Managers, a division of Aon Insurance, was the newly created cyber facility of the nation’s largest insurance wholesaler. It needed to create awareness among agents and brokers who could sell the products, and to create demand from companies who could buy it.
SPR wrote and secured articles in National Underwriter, HealthNewsDigest.com, Frontline Solutions Magazine and Best’s Review, as well as executive interviews and placement in San Jose Mercury News, San Francisco Chronicle, ComputerWorld, Toronto Star, HR Reporter and Business Week. SPR also supported trade show efforts and enhanced industry visibility at RIMS with Hosting Technology, Rough Notes, Canadian Insurance, Best’s Review and Risk & Insurance.