California HealthCare Foundation
Popularizing Results of Surveys, Studies
A Dartmouth Atlas Project (DAP) study demonstrated significant regional differences in the amount of medical services that patients receive without the anticipated improvement in results. For the first time, this data was available for individual hospitals in California. SPR was engaged by the California HealthCare Foundation to handle media relations for this announcement. The result was balanced coverage, clearly communicating the study’s key message that “more care is not necessarily better care.”
- Four of the six major California papers which were offered exclusives ran features on the study: Los Angeles Times, San Francisco Chronicle, Sacramento Bee and San Diego Union Tribune.
- Two radio stations in the Los Angeles metro area aired stories.
- An Associated Press article was carried by six of the secondary California market papers and numerous smaller papers, as well as by larger publications, including the San Jose Mercury News, San Francisco Chronicle and Sacramento Bee.
- The Los Angeles Times and Sacramento Bee ran op-eds highlighting the study results and its implications.
- Awarded the Silver Magellan Award and Prism Awards for Excellence for outstanding marketing communications.