Healthcare Public Relations
Scott Public Relations is a player in Healthcare Public Relations, introducing new services, communicating ground-breaking research and promoting better healthcare options.
Healthcare Public Relations Clients
California HealthCare Foundation
Popularizing Results of Surveys, Studies
A Dartmouth Atlas Project (DAP) study demonstrated significant regional differences in the amount of medical services that patients receive without the anticipated improvement in results. For the first time, this data was available for individual hospitals in California. SPR was engaged by the California HealthCare Foundation to handle media relations for this announcement. The result was balanced coverage, clearly communicating the study’s key message that “more care is not necessarily better care.”
- Four of the six major California papers which were offered exclusives ran features on the study: Los Angeles Times, San Francisco Chronicle, Sacramento Bee and San Diego Union Tribune.
- Two radio stations in the Los Angeles metro area aired stories.
- An Associated Press article was carried by six of the secondary California market papers and numerous smaller papers, as well as by larger publications, including the San Jose Mercury News, San Francisco Chronicle and Sacramento Bee.
- The Los Angeles Times and Sacramento Bee ran op-eds highlighting the study results and its implications.
- Awarded the Silver Magellan Award and Prism Awards for Excellence for outstanding marketing communications.
Awards
California HealthCare Foundation
Launching an Online California Hospital Report Card
California HealthCare Foundation collaborated on the launch of a comprehensive consumer report card for California hospitals to motivate action.
SPR generated coverage that was both broad and deep within California, and drove considerable traffic to the CalHospitalCompare.org website, collecting more than 55,000 hits in the first two days of the launch. State-wide coverage included consumer, business journals and broadcast outlets, as well as 141 radio stations. The Associated Press and Dow Jones MarketWatch ran national stories. Healthcare trades also extensively covered the new report card.
141 radio stations; More than 55,000 hits in the first two days of the launch.
Council of Accountable Physician Practices
Influencing Decision-Makers on Healthcare Delivery Reform
Scott PR collaborated with CAPP, representing the nation’s leading multi-specialty medical groups, to gain national attention with Nielsen surveys, Washington D.C. events, compelling patient videos, and extensive top tier and industry media coverage, including an exclusive story in the Washington Post.
- 90 placements with 76,042,331 impressions
- 5 awards for PR excellence
Awards
IPC The Hospitalist Company
Supporting Rapid Growth with PR
IPC The Hospitalist Company, Inc., a leading national hospitalist physician group practice company, wanted to use PR to support its growth strategy to deepen and broaden its position in current markets and expand into new ones, as well as support IPC’s acquisitions and hospital contracts initiatives.
To achieve these goals, SPR communicated IPC’s value proposition via coverage in a broad set of health care trade media, in addition to keeping a strong presence in hospitalist media. As a result, for the last three years SPR has secured an average of more than one placement per week in media that was meaningful to IPC. Scott PR also supported the re-branding of IPC, which was acquired by TeamHealth.
SPR also collaborated with IPC to garner numerous prestigious speaking opportunities and industry and business awards including:
- Founder and CEO, Adam Singer, M.D., as one of Modern Healthcare’s “50 Most Powerful Executives”
- Two physicians recognized as “Physician Executive of the Year” by MGMA/ACMPE
- Four physicians recognized as ACP’s “Top Hospitalists”
- CFO’s recognition by the San Fernando Valley Business Journal as a Top CFO
- Modern Healthcare’s recognition of IPC as a “Best Place to Work”
McKesson
Award-Winning “Health Across America” Tour Showcased Community Pharmacists
To spotlight the role of community pharmacies in advising seniors on their prescription drug choices, SPR aided McKesson’s “Health Across America” tour to acheive national publicity. Outreach to six markets garnered a wide range of placements spanning trade and consumer print, radio and television outlets. Key placements included:
- A segment on Univision providing footage of the tour and interviews with spokespeople, pharmacists and consumers.
- Radio interviews in San Antonio and Tennessee.
- An interview with a pharmacist featured in Pharmacy Times.
- An online tour update and a print story in Drug Topics.
- Articles in local newspapers in San Antonio and the Rio Grande Valley in Texas.
- Calendar announcements in several markets.
- Winner of the Public Relations Society of America’s Prism Awards of Excellence for the “Health Across America” campaign
Premiere Oncology
Leveraging Breaking News Positions Oncologists as National Experts
Premiere Oncology is a community-based oncology practice and research center founded by a world-renowned oncologist and researcher Dr. Lee Rosen. However, Premiere was young and often overshadowed in the media by its institutional neighbors – UCLA, USC and Cedars Sinai.
By leveraging breaking national news about cancer, SPR secured media coverage with national media with LA bureaus such as National Public Radio and the New York Times, Newsweek, US News and World Report.
PTPN
Member survey sets new course for 20-year-old organization.
PTPN, the country’s first network of rehabilitation professionals in private practice, assessed member attitudes and perceptions to set a new direction for the company’s future, with SPR’s help.
As a result of the survey, PTPN developed a new action plan and updated mission for execution. In addition to providing concrete guidance for the future of the organization, the survey and action plan helped to include all members and managers in the process of creating PTPN’s future.
Testimonials from Healthcare Clients
“Our company originally selected Joy Scott as our public relations consultant based on her knowledge of managed care and health care, and her experience with the media in those sectors. Our relationship is now in its third decade.”
“I collaborated with Scott Public Relations for four years, as Chairman of the Council of Accountable Physician Practices, in publishing my best-selling book, “Mistreated: Why We Think We are Getting Good Healthcare and Why We Are Usually Wrong.” Their strategy and assistance played a key role in the success of both of these endeavors, and raised awareness of the critical need to reform health care delivery.”
“Scott Public Relations is an integral part of our marketing team. They have worked with PTPN for more than two decade to elevate our image in the marketplace. I’ve personally worked with them at two companies and seen how their expertise in healthcare and insurance adds value to their public relations services.”
“Scott Public Relations proved themselves exceptionally capable in understanding our company and our vision. Their approach is uniquely suited to help companies be recognized in the marketplace.”
“Scott Public Relations exceeded my expectations in every way. Not only were they enjoyable and professional to work with, they produced results that I could not have predicted when I engaged them.”
“…worked with Scott Public Relations to create and implement an ongoing integrated public relations strategy which is, in all ways, a smashing success. Joy and the staff are as passionate about the success of the company as I am. They are a huge part of my success.”
“In my 15 year history with Scott Public Relations, they have assisted me in the growing of several start-up companies. My experience with SPR really taught me the power of public relations to fill a sales pipeline and to grow a company.”
“SPR helped our company to develop an effective, highly targeted and engaging PR campaign that has helped us to grow into one of the largest and most respected companies in our industry.”