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What Not to do With Social Media

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Here are several common mistakes in managing a social media marketing strategy and what you should do instead that Danielle Winski describes [...]

What Not to do With Social Media2018-11-30T09:12:31+00:00

How Important is Fake News?

    The focus on fake news’ impact almost exclusively on politics might lead some to disregard it as irrelevant. But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative [...]

How Important is Fake News?2018-11-16T09:20:01+00:00

Ten Tools to Help You Become an Informed Voter

The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6. And no matter your age, race, gender, or political affiliation, everyone is encouraged to go and vote and fulfill your civic obligation as a citizen. But if you want to vote for the representatives and [...]

Ten Tools to Help You Become an Informed Voter2018-10-31T17:24:14+00:00

CAPP Publishes Recommendations for Telehealth

    The Council of Accountable Physician Practices (CAPP), a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. Recently, they released a new white paper titled “A Roadmap to Telehealth Adoption: From Vision to Business Model” which highlights [...]

CAPP Publishes Recommendations for Telehealth2018-10-12T16:17:05+00:00

Reclaiming Your Organic Reach on Facebook in Four Easy Steps

    Facebook’s recent changes to its news feed has resulted in increasing numbers of users noticing a decline in their organic reach. In fact Adam Mosseri, vice president of product management at Facebook, noted that it began to “shift ranking to make the news feed more about connecting with people and less about consuming [...]

Reclaiming Your Organic Reach on Facebook in Four Easy Steps2018-09-05T22:21:36+00:00

The Seismic Change in Workers’ Compensation PR

One of the benefits of going to a conference year after year is the chance to observe industry trends over time. The conglomeration of business in one place, the exhibit floor chatter, the sessions and workshops, blend together into themes and patterns showing where a sector is headed. After attending 20-plus RIMS (Risk and Insurance [...]

The Seismic Change in Workers’ Compensation PR2018-08-29T01:23:12+00:00

Journalists’ Conference Infuses Enthusiasm Into Our Work

  For the last four years, Scott PR has been privileged to attend the annual Association of Health Care Journalists’ (AHCJ) conference with our non-profit clients. The experience of seeing journalists face to face, talking about their interests, and attending some fantastic workshops looking behind the scenes at the health care headlines provides a great [...]

Journalists’ Conference Infuses Enthusiasm Into Our Work2018-08-15T00:34:41+00:00

Don’t Think of an Elephant–The Value of Framing in Communications

We have long prized the power of language as a tool in rhetoric, argument, and persuasion. But new developments in cognitive science have shown that our brains may not be as openly receptive to information as we’ve always thought. The neuroscientist George Lakoff explained what we know about cognitive structures and their effect on our [...]

Don’t Think of an Elephant–The Value of Framing in Communications2018-11-08T21:02:55+00:00

Five Tips & Takeaways From The Hospital Accreditation Webinar

On March 1, DNV GL Healthcare sponsored a webinar on how hospitals can leverage the accreditation process in order to improve the quality of the care they can provide. DNV GL Healthcare President Patrick Horine, William Ritchie, PhD. of James Monroe University and Roger McReynolds, vice president of performance improvement for Faxton-St. Luke’s Healthcare were [...]

Five Tips & Takeaways From The Hospital Accreditation Webinar2018-03-20T21:32:13+00:00

Better Quality Measurement Leads to Better Quality, Says CAPP

Quality measures and reporting systems have evolved over the years in an uncoordinated fashion, resulting in duplicative efforts and burdens on physicians. The first in a series of three white papers by the Council of Accountable Physician Practices, “Moving the Needle to Meaningful Health Care Quality Measurement,” reports that a lack of coordination among institutions [...]

Better Quality Measurement Leads to Better Quality, Says CAPP2018-09-26T22:45:25+00:00