Facebook’s recent changes to its news feed has resulted in increasing numbers of users noticing a decline in their organic reach. In fact Adam Mosseri, vice president of product management at Facebook, noted that it began to “shift ranking to make the news feed more about connecting with people and less about consuming [...]
One of the benefits of going to a conference year after year is the chance to observe industry trends over time. The conglomeration of business in one place, the exhibit floor chatter, the sessions and workshops, blend together into themes and patterns showing where a sector is headed. After attending 20-plus RIMS (Risk and Insurance [...]
For the last four years, Scott PR has been privileged to attend the annual Association of Health Care Journalists’ (AHCJ) conference with our non-profit clients. The experience of seeing journalists face to face, talking about their interests, and attending some fantastic workshops looking behind the scenes at the health care headlines provides a great [...]
The 2018 Global Communications Report, “The Evolution of Ethics,” released by USC Annenberg School for Communication and Journalism, surveyed public relations students and professionals worldwide about the role of ethics in public relations (PR). It reveals interesting insights about the current PR landscape and how ethics will impact the future of the industry. The survey [...]
We have long prized the power of language as a tool in rhetoric, argument, and persuasion. But new developments in cognitive science have shown that our brains may not be as openly receptive to information as we’ve always thought. The neuroscientist George Lakoff explained what we know about cognitive structures and their effect on our [...]
Startup accelerators and incubators cover an array of industries including biotech, consumer products, healthcare, and medical technology to name a few. Every year, entrepreneurs apply and wait in anticipation to be accepted so they can receive funding, mentoring, and support for their new products, services or platforms. In fact, since 2005, the number of accelerators [...]
Attendance at a Town Hall presented by the local congressional representative and the government shutdown, prompted thoughts on just how people at such opposite ends of the political spectrum can effectively communicate. Granted, ideology and underlying beliefs seem to be more polarized than ever. Yet, we have to find common ground. This led to the [...]
2017 was a full year by any standard, and it’s no different for Scott Public Relations. From healthcare, to technology, to communications, SPR’s Einsight blog touched on a number of subjects and addressed several significant events that arose throughout the year. Now that 2018 has arrived, it’s time to take a look back at some [...]
Ben is two years old. Ben is dying. His father shares with you – speaking directly to the camera – his hopes and fears for his small son, his passion to protect him, his moments of joy as a father, knowing they are temporary. But he’s determined to live in these brief happy moments, for [...]
This is the final part in a three-part series about the Council of Accountable Physician Practices’ (CAPP) white paper, “The State of Cancer Care in America.” You can find the previous two installments here and here. Many healthcare experts agree that care coordination is the key to reducing disparities in cancer care, but obstacles to [...]
