Public Relations and Marketing

/Public Relations and Marketing

The Real Value of Virtual Reality for Healthcare PR

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. At the recent annual meeting of communicators from PR Boutiques [...]

The Real Value of Virtual Reality for Healthcare PR2019-08-20T11:49:36-07:00

Resilient Power in Home Healthcare

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. A recent report from Scott PR’s [...]

Resilient Power in Home Healthcare2019-08-16T11:10:41-07:00

Avoid Alienating Your Audience

  Of course we measure the positive results of our content programs. But it’s also important to know when your work is counterproductive, when it is alienating your target audience. To find out if your audience dislikes your activity, consider these recommendations in “7 signs your audience hates your engagement strategy.” Any brand, no matter [...]

Avoid Alienating Your Audience2019-07-19T12:02:35-07:00

Keeping Up With Your Content

Sometimes, it's hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. In order to find that sense of achievement, it may take a change in perspective to reevaluate and [...]

Keeping Up With Your Content2019-07-12T10:24:03-07:00

This Is Our Lane: Why Gun Control is a Health Issue

Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands. Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Thirteen people were killed, and another twelve were injured. It was [...]

This Is Our Lane: Why Gun Control is a Health Issue2019-05-13T10:14:36-07:00

Building Your Brand for Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. With a wealth of data about people and groups already out there in the [...]

Building Your Brand for Public Relations2019-05-13T08:32:16-07:00

Mitigating Adverse Childhood Events

The pre-schoolers seem to get smaller and cuter every year, their faces glowing, and eyes wide gazing at the strangers who have come to hear them sing. The middle-schoolers look and act even more mature than last year. Every grade is smartly dressed in school uniforms, organized, and obedient to their teachers’ whispered promptings. The Christmas [...]

Mitigating Adverse Childhood Events2019-05-28T17:04:33-07:00

Being a Successful Communicator For Your Team

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “5 things communicators must do to succeed.” Communicators play a [...]

Being a Successful Communicator For Your Team2019-02-13T09:37:10-07:00

Proving Your Success in Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Yet there is a danger of getting lost in the noise [...]

Proving Your Success in Public Relations2019-02-13T09:34:58-07:00

How to Plan for the Best PR Campaign—And Be Prepared for the Worst

A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. But there are several things that can be done while planning which will help prepare you for the unexpected. Here are [...]

How to Plan for the Best PR Campaign—And Be Prepared for the Worst2019-02-14T10:02:53-07:00