The use of AI in media is growing, and it is changing the way content is created and distributed. However, there is still a lot of debate on how to effectively use this technology in a way that benefits both writers and consumers. This article, will focus on the larger use of AI in media [...]
Consider this a strident, blunt, and perhaps painful call to action to the people who can help save this country: The Communicators. It’s not policy, photogenic faces, or experience that will inspire voters to do what it takes to turn this country around. It’s hard-hitting, visual, well-timed and continually hammered and repeated, communication. For too [...]
With Obamacare, Donald Trump succeeded where everyone else failed. He made this law popular. His attempts to dismantle the program, and deprive millions of Americans of their health care, finally woke people up to the real benefits they would lose if their coverage went away. So, this may be a good thing. But why was [...]
At this point in time, about 64% of Americans are completely vaccinated against COVID-19, and 77 percent have gotten at least one vaccination, according to the Kaiser Family Foundation. This means that 23 percent are not vaccinated at all, more than one in five Americans. These unvaccinated Americans tend to be younger, less educated with [...]
Who can you trust today? And just as importantly, who do your constituents and customers trust? According to the Edelman Trust Barometer, it isn’t government, media or even nonprofits. Barely more than half of respondents trust those sources. The most trusted sources, rather surprisingly, tend to be business leaders – especially their own employer. My colleague [...]
“There a growing understanding that content creation social media and search engine optimization should be bundled with media relations,” says Joy Scott, CEO and President, Scott Public Relations. Read the entire article here.
Two new podcasts with tips for public relations professionals on fighting disinformation – fake news – have been produced by Public Relations Boutiques International™ (PRBI), a global network of founder-led boutique PR firms. The podcasts are part of a series on hot issues in public relations called "PRBI Insider." They explain what fake news is [...]
