Who can you trust today? And just as importantly, who do your constituents and customers trust? According to the Edelman Trust Barometer, it isn’t government, media or even nonprofits. Barely more than half of respondents trust those sources. The most trusted sources, rather surprisingly, tend to be business leaders – especially their own employer. My colleague [...]
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“There a growing understanding that content creation social media and search engine optimization should be bundled with media relations,” says Joy Scott, CEO and President, Scott Public Relations. Read the entire article here.
Two new podcasts with tips for public relations professionals on fighting disinformation – fake news – have been produced by Public Relations Boutiques International™ (PRBI), a global network of founder-led boutique PR firms. The podcasts are part of a series on hot issues in public relations called "PRBI Insider." They explain what fake news is [...]