How Healthcare PR & Twitter Moments Can Grow ROI

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals can share and create their own stories, using tweets and multimedia that have been uploaded onto the channel. By prioritizing short, succinct, digestible pieces of [...]

How Healthcare PR & Twitter Moments Can Grow ROI2022-09-28T14:55:41-07:00

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress

In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding bill that bolsters biomedical research and streamlines the Food and Drug Administration’s approvals process for new medicines and medical devices. The far-reaching medical innovations bill [...]

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress2019-02-14T09:56:54-08:00

What is Content Marketing and Why Should I Care?

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” What’s the Difference between Content Marketing and Brand Journalism? To be sure, content marketing and brand journalism [...]

What is Content Marketing and Why Should I Care?2020-03-21T10:12:11-07:00

Scott Public Relations’ Quick Start Program

In celebration of our 25th anniversary of specializing and executing successful healthcare, technology and insurance PR and marketing campaigns, we have given ourselves a facelift. Not only did we revamp our logo, brand and website, we have launched new and improved service packages for our clients. The “On Your Mark, Get Set, GO” service packages—divided [...]

Scott Public Relations’ Quick Start Program2019-10-12T23:39:16-07:00

A New Horizon for Social Media Relations: Facebook’s Latest Feature

Blog courtesy of Bridge Global Strategies Facebook has added yet another new tool to its bag of tricks that may have some profound implications on the marketing and PR worlds. Last week Facebook launched a new feature that allows public posts to be embedded on third-party sites, similar to the embed features on Twitter and Instagram. [...]

A New Horizon for Social Media Relations: Facebook’s Latest Feature2018-09-26T22:40:41-07:00
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