Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Posts from ‘Uncategorized’

There’s a Certified PA for That: The Transforming Roles of Physician Assistants

The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for […]

What’s the Value of Social Media for Healthcare Brands?

The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for […]

Transformative Healthcare Changes and the ACA

The millions of Americans who gained insurance coverage under the Affordable Care Act (Obamacare) have dominated much of the discussion about American healthcare in recent years. However, many other changes […]

How Do I Become a Thought Leader Today?

Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or […]

January 24th 2017 Healthcare News Roundup

Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare […]

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals […]

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress

In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding […]

What is Content Marketing and Why Should I Care?

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience […]

What is This Thing Called Brand Journalism?

Simply put, brand journalism tells your story. Brand journalism tells your company’s story in the form of journalism, or media content. Using journalistic skills, brand journalism leverages the power of […]

Business Wire Survey Results: Examining the 2016 Media Landscape

Business Wire’s 2016 media survey, based on more than 600 members of the media from more than 40 countries, outlines the current state of the media landscape as well as […]

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