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The Social Media Trends of 2017

Social media has been a transformative force in the world of marketing and public relations. But even as it changes how people and companies interact and communicate with each other, social media itself is not a static tool. In order to stay competitive and successfully leverage social media’s marketing power, it’s important to keep track [...]

There’s a Certified PA for That: The Transforming Roles of Physician Assistants

The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for every one thousand doctors in the United States, and they are expanding their presence into more non-primary care specialties. The National Commission on Certification of [...]

What’s the Value of Social Media for Healthcare Brands?

The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for healthcare organizations to develop innovative strategies to increase their bottom line. In this increasingly competitive marketplace, branding is ever more critical to the success of [...]

Transformative Healthcare Changes and the ACA

The millions of Americans who gained insurance coverage under the Affordable Care Act (Obamacare) have dominated much of the discussion about American healthcare in recent years. However, many other changes over the last eight years are influencing major players and entrants into the U.S. health sector. And these changes are going to bring new openings [...]

How Do I Become a Thought Leader Today?

Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or magazines. Today, we consume our information in snippets from dozens of different sources throughout the day. We’re tweeting in between watching videos and sharing life’s [...]

January 24th 2017 Healthcare News Roundup

Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! GOP Senators Introduce Obamacare Replacement [...]

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals can share and create their own stories, using tweets and multimedia that have been uploaded onto the channel. By prioritizing short, succinct, digestible pieces of [...]

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress

In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding bill that bolsters biomedical research and streamlines the Food and Drug Administration’s approvals process for new medicines and medical devices. The far-reaching medical innovations bill [...]

What is Content Marketing and Why Should I Care?

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” What’s the Difference between Content Marketing and Brand Journalism? To be sure, content marketing and brand journalism [...]

Scott Public Relations’ Quick Start Program

In celebration of our 25th anniversary of specializing and executing successful healthcare, technology and insurance PR and marketing campaigns, we have given ourselves a facelift. Not only did we revamp our logo, brand and website, we have launched new and improved service packages for our clients. The “On Your Mark, Get Set, GO” service packages—divided [...]