The Council of Accountable Physician Practices (CAPP) is partnering with the American Cancer Society to host their third annual event, “Better Together Health: All Systems Go! Closing the Gaps in Cancer Care” at 1pm on Wednesday, May 24th, at the Kaiser Permanente Center in Washington, D.C. The event will be focused on how expanding accountable [...]
The world of risk management meets every year for the annual meeting of the Risk and Insurance Management Society. With a long history of clients in this space, Scott PR was there connecting with thought leaders and coordinating speaking events and media interviews for our clients. We asked the question, “What are the big Issues [...]
Video has clearly captivated online audiences to become king of digital content. The appetite for video is voracious. On Facebook alone, daily video views doubled from 4 billion to 8 billion daily views per day from April to November 2015. Cisco predicts 80% of all Internet traffic will be streaming video content by 2019. YouTube [...]
The arrival of ridesharing technologies is revolutionizing Americans’ relationship to automobile transportation. Seamless access through smartphone apps is leading more people to view transportation as a service to be provided. As these apps and services proliferate, other industries are turning their attention to the effect this change will have on the way their own systems [...]
The past few years have seen sweeping changes in the state of affairs for medical marijuana across the United States. More than twenty states have now legalized marijuana for medical purposes, and new research has begun to find evidence that it may be a solution for America’s growing opioid crisis. Despite these developments, however, obstacles [...]
The workers’ compensation industry is facing a new challenge in the rise of claims associated with comorbidities, chronic or reoccurring maladies such as diabetes or obesity and the results produced when they are present simultaneously. As an increasing number of Americans are faced with health issues such as obesity, drug addiction, hypertension, and diabetes, it [...]
Keeping up with new developments in technology and the latest ideas and trends in marketing strategy is a key aspect of reaching real success in marketing campaigns and efforts. Many of the recent trends for this year share the common theme of customer-centric focus. The buyers’ increasing emphasis on intelligence and genuine connection in their [...]
One way to deal with the increasing costs in American healthcare could be a switch from a fee-for-service system to a principle called “accountable care.” This is a method in which American healthcare providers are held responsible for the health outcomes of their patients. It is also a method that reveals areas for improvement and [...]
The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for every one thousand doctors in the United States, and they are expanding their presence into more non-primary care specialties. The National Commission on Certification of [...]
The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for healthcare organizations to develop innovative strategies to increase their bottom line. In this increasingly competitive marketplace, branding is ever more critical to the success of [...]
