Many of us have seen this scenario at many an industry conference: Two thought leaders with starkly different approaches toward B2B communications present at a conference, perhaps one after another. One makes a basic presentation with PowerPoint slides that contain quotes and a few charts. It may also contain an occasional cartoon from the New [...]
This is the final installment in a series of blog posts on marketing in the US, written for international firms considering expanding into the American market. You can read the previous articles here and here. The American communication landscape has shifted towards mobile technology heavily dependent on social media and online communication tools. An estimated [...]
Social media has been a transformative force in the world of marketing and public relations. But even as it changes how people and companies interact and communicate with each other, social media itself is not a static tool. In order to stay competitive and successfully leverage social media’s marketing power, it’s important to keep track [...]
Think Americans get the best healthcare in the world? Think again. And read “Mistreated: Why We Think We’re Getting Good Health Care and Why We’re Usually Wrong,” by Dr. Robert Pearl. Our Scott Public Relations team was privileged to help Dr. Pearl launch this best-selling book over the spring and summer. In his talks as [...]
This is the fourth installment in a series of blog posts on marketing in the US, written for international firms considering expanding into American markets. You can read the previous article here. The United States represents a huge market comprised of rather homogenous communities interspersed with more diverse areas of ethnic minorities. Consumers are further [...]
As we take a breath in between battles over health care reform, did you ever wonder what our country’s patriarch, George Washington, would think about this situation? Back in his day, there were no hospitals, few doctors, almost no knowledge of medical science or sanitary conditions, no technology, and no antibiotics. When poor George caught [...]
The fight against cancer involves more than new treatments and methods of prevention. Establishing coordinated systems to provide connected care is a key to helping millions of people to navigate their cancer journeys safely. At the Better Together Health 2017 event All Systems Go! Closing the Gaps in Cancer Care, which was co-sponsored by the [...]
Advances in medicine and technology have helped the United States make significant progress in the fight against cancer, lowering the death rate by 13 percent between 2004 and 2013. Yet, huge gaps exist in early detection, prevention, and coordinated care for patients with cancer that negatively impact their health status, quality of life, and survivorship. [...]
Social media is fundamentally changing the role that journalists take in the news, from the way they receive pitches and communicate with sources to the formats they choose for creating content. These changes have transformed journalists into critical figures of influence in a world of digital communication. An understanding of the habits and interests that [...]
There is no shortage of new business opportunities in the American healthcare industry in upcoming years. Just a few of these growth areas include: Integrating the electronic health records systems that 84% of hospitals had in 2015, increased from 16 percent in 2008 according to the Office of the National Coordinator for Health Information Technology. [...]
