Insights

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How Do I Become a Thought Leader Today?

Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or magazines. Today, we consume our information in snippets from dozens of different sources throughout the day. We’re tweeting in between watching videos and sharing life’s [...]

How Do I Become a Thought Leader Today? 2018-02-17T13:26:57+00:00

The New Norm: Post-Truth

The unexpected result of the presidential election has many people pointing fingers in attempts to explain what happened. One of the biggest targets for blame has become social media, in particular platforms like Facebook and Twitter, for the role that critics say they played in the proliferation of fake news articles. But to focus on [...]

The New Norm: Post-Truth 2018-02-22T19:21:11+00:00

January 24th 2017 Healthcare News Roundup

Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! GOP Senators Introduce Obamacare Replacement [...]

January 24th 2017 Healthcare News Roundup 2018-02-22T19:23:06+00:00

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals can share and create their own stories, using tweets and multimedia that have been uploaded onto the channel. By prioritizing short, succinct, digestible pieces of [...]

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017 2018-02-27T11:46:51+00:00

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress

In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding bill that bolsters biomedical research and streamlines the Food and Drug Administration’s approvals process for new medicines and medical devices. The far-reaching medical innovations bill [...]

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress 2018-03-01T18:06:17+00:00

What is Content Marketing and Why Should I Care?

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” What’s the Difference between Content Marketing and Brand Journalism? To be sure, content marketing and brand journalism [...]

What is Content Marketing and Why Should I Care? 2018-02-17T13:24:21+00:00

Scott Public Relations: Giving Thanks in 2016

As the holiday season approaches, Scott Public Relations looks back at the year, giving thanks for being a part of so many healthcare innovations that are improving people’s health and quality of life.  We are incredibly thankful for each and every one of our clients. It’s been a tremendous year so far! Watch our 2016 [...]

Scott Public Relations: Giving Thanks in 2016 2018-02-22T19:16:26+00:00

Ideal Protein’s Doctors Fighting Obesity Campaign: Combatting the Obesity Epidemic

In this blog, Scott Public Relations has chosen to spotlight one of the major health threats in America and the world, and how doctors are mobilizing to combat it. Obesity—and the general concern about “excess weight”— affects 70 percent of American adults.[1] Weight problems can be among the most chronic and challenging to address, with [...]

Ideal Protein’s Doctors Fighting Obesity Campaign: Combatting the Obesity Epidemic 2018-02-17T13:28:59+00:00

Healthcare News Roundup: November 08, 2016

We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! Emergency care: Urgent care, freestanding ERs on the rise (Fierce Healthcare) 4 things to know about the growing demand for nurses (Becker’s Hospital Review) Survey: [...]

Healthcare News Roundup: November 08, 2016 2018-02-17T10:39:28+00:00

Top C-Suite Questions Answered: Why Is PR Important for Business?

In today’s digital marketplace where consumers can share content 24/7 across multiple platforms, you must proactively tell your own story. When considering a business transaction, there are two main factors people consider – who you are and what you sell. According to Forbes, it’s who you are that is by far the more important of [...]

Top C-Suite Questions Answered: Why Is PR Important for Business? 2018-02-17T10:57:52+00:00