Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
The New Norm: Post-Truth
The unexpected result of the presidential election has many people pointing fingers in attempts to explain what happened. One of the biggest targets for blame has become social media, in particular platforms like Facebook and [...]
January 24th 2017 Healthcare News Roundup
Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s [...]
How Healthcare PR & Twitter Moments Can Grow ROI
Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals can share and create their [...]
How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress
In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding bill that bolsters biomedical research [...]
What is Content Marketing and Why Should I Care?
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive [...]
Scott Public Relations: Giving Thanks in 2016
As the holiday season approaches, Scott Public Relations looks back at the year, giving thanks for being a part of so many healthcare innovations that are improving people’s health and quality of life. We are [...]