Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
There’s a Certified PA for That: The Transforming Roles of Physician Assistants
The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for every one thousand doctors in [...]
What’s the Value of Social Media for Healthcare Brands?
The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for healthcare organizations to develop innovative [...]
Transformative Healthcare Changes and the ACA
The millions of Americans who gained insurance coverage under the Affordable Care Act (Obamacare) have dominated much of the discussion about American healthcare in recent years. However, many other changes over the last eight years [...]
Healthcare News Roundup: February 22, 2017
We scoured the Internet for the most relevant and interesting healthcare stories and here’s what we found, check out the articles below: The business case for digital solutions in healthcare: feasibility, open-mindedness and, of course, [...]
Is There a Surgeon in the Hospital?
Surgical Hospitalists Answer the Growing Need for Comprehensive Care One of the constant problems affecting hospitals in the United States is a shortage of general surgeons. In recent years, hospitals have found it more and [...]
How Do I Become a Thought Leader Today?
Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or magazines. Today, we consume our [...]