Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Survey Reveals Positive Future for Russian PR, According to Buman Media, PRBI Member
Russian PRBI member firm Buman Media, headed by Natalia Bucelnikova, recently conducted a survey on the status of Russian PR, in which 100 participants provided feedback on topics such as in-house PR services, as well [...]
U.S. and European Trade Updates from PRBI, December 2014
What’s pending for the US/European trade? Our fellow PRBI members Nina Sauerland and Susanne Hausch-Fischer of Vom Hoff Kommunikation answered this question in their blog entitled, “Calling All Communicators: The Transatlantic Trade and Investment Partnership [...]
Fact or Fiction: What’s Really Happening in Marketing
There is a constant stream of information regarding current trends in PR and marketing, but how much of it is actually true? Vocus recently commissioned a research firm to study how business professionals interact with [...]
Maintaining the Quality of Service Competitive Advantage
Many professional service organizations today realize that customer service is the single most recognizable attribute and critical catalyst to securing new clients while also retaining existing ones. Customer service can be measured in many different [...]
The Top Five Methods for Lead Generation
Marketing Sherpa recently conducted a survey to determine which tactics businesses use most to generate leads. The results demonstrated that the five primary lead generation methods are email, search engine optimization (SEO), social media, website [...]
Marketing Trends and Predictions for Late 2014
Marketing trends are constantly changing and CMO.com examined the newest developments and trends taking place in late 2014. Below are nine major trends in marketing as summarized by Cyber Alert: Attention on the middle class. [...]