Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
ACO Updates from Around the Web: The Future of Accountable Care Organizations
Accountable Care Organizations (ACOs) began as a method for healthcare organizations to provide their patients with coordinated care. According to Centers for Medicare & Medicaid Services (CMS), ACOs are groups of doctors, hospitals, and other [...]
Not What It Claims to Be: Fixing the Issues in the Workers’ Compensation Industry
The recent numbers for the workers’ comp industry appear to show solid improvement in recent years, but in actuality they also serve to highlight an ongoing problem for the field according to a recent Property [...]
Ebola Updates from around the Web: How Healthcare Systems Can Mitigate the Spread of Infection
The recent Ebola outbreak has the American public as well as healthcare professionals concerned about what can be done to keep citizens from contracting this virus. Recently, two healthcare professionals in Dallas tested positive for [...]
Marketing for Healthcare Organizations: How Retargeting Can Turn Clicks into Consumers
About forty-eight percent of patients research for two weeks before making a medical decision. This increase in online research means that different brands often get lost in the shuffle and today, medical marketers must find [...]
The Content Revolution: Why LinkedIn Is Ideal for Healthcare Professionals
LinkedIn has become a staple social media outlet for professionals across the board, and now more than ever, people are actively using this platform to share information. One and a half million LinkedIn members are [...]
A New Concept for Marketing Healthcare Practices from SPR
Running a successful medical practice today is challenging. Physicians and healthcare practitioners are especially perplexed by how to market their practices in a constantly changing world. That’s why SPR developed its new JumpStart Marketing Program [...]