Marketing Sherpa recently conducted a survey to determine which tactics businesses use most to generate leads. The results demonstrated that the five primary lead generation methods are email, search engine optimization (SEO), social media, website design, and content marketing.

Each of these sales tactics below have their own set of benefits and can be very effective at generating leads for B2B businesses involved in the healthcare, insurance and technology industries.

      • Email: Although many believe that communication through email is in decline, it is a tactic that remains important and is utilized by eighty-one percent of marketers. Because virtually all professionals have email accounts, this method ensures a vast audience and is a well trusted form of communication.
      • Search Engine Optimization (SEO): SEO does not only mean optimizing your website for Google, but for other search engines as well.  Optimizing a website for several different search engines will generate more leads than focusing on one search engine alone. Many businesses and consumers utilize these search engines and seventy-five percent of marketers use SEO to generate leads.
      • Social Media: Social media is a controversial source of lead generation but has been shown to be highly effective.  Although it is difficult to measure its success, social media marketing has become essential as most target audiences are already involved in multiple social media networks.  This method is good both for engaging an audience and garnering feedback.
      • Website Design: A good website can often times be a significant source of lead generation.  The appearance of a business’s website can increase the number of leads the business obtains.  Additionally, a well-constructed and easy to use website adds to a business’s credibility.
      • Content Marketing: There has recently been an increase in content marketing with fifty-four percent of businesses utilizing this strategy.  Content creation is a growing source of lead generation and has become more prevalent with the use of tablets and smartphones.

 

The five tactics listed above will facilitate in generating leads for B2B healthcare, insurance and technology businesses. Consider what methods your company is currently using and how you might utilize other additional tactics to improve your efforts.

Need a marketing and PR resource to help your company generate leads? We can help!

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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