Russian PRBI member firm Buman Media, headed by Natalia Bucelnikova, recently conducted a survey on the status of Russian PR, in which 100 participants provided feedback on topics such as in-house PR services, as well as external services.

Below are three key findings from this survey:

  • Of those surveyed, 80 percent said their budgets will remain the same as the previous year, while 40 percent will actually increase their budgets, and only five percent already have or will decrease.
  • Sixty-three percent of respondents currently use PR agency services. Seventy-seven percent of companies will use PR agency services next year.
  • More than one third of companies utilize PR agencies for crisis communication services.

For additional insights into the future of PR in Russia, read the full blog here.

Overall, public relations in Russia has grown and will continue to expand in 2015 as Russian business executives increasingly value outsourcing work to external PR firms.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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