Monthly Archives: January 2017

//January

The New Norm: Post-Truth

The unexpected result of the presidential election has many people pointing fingers in attempts to explain what happened. One of the biggest targets for blame has become social media, in particular platforms like Facebook and Twitter, for the role that critics say they played in the proliferation of fake news articles. But to focus on [...]

The New Norm: Post-Truth 2018-02-22T19:21:11+00:00

January 24th 2017 Healthcare News Roundup

Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! GOP Senators Introduce Obamacare Replacement [...]

January 24th 2017 Healthcare News Roundup 2018-02-22T19:23:06+00:00

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals can share and create their own stories, using tweets and multimedia that have been uploaded onto the channel. By prioritizing short, succinct, digestible pieces of [...]

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017 2018-02-17T10:54:08+00:00

Scott Public Relations Announces Five Recommendations for Successful Communications in 2017

Agency Offers Creative, Digital and Social Media Services for Expanded Impact LOS ANGELES (January 17, 2017) – Is traditional PR dead? No, but it may be hard to recognize these days. “In the last ten years, what was called public relations has gone through a radical transformation,” said Joy Scott, CEO and founder of Scott [...]

Scott Public Relations Announces Five Recommendations for Successful Communications in 2017 2017-03-09T00:43:08+00:00

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress

In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding bill that bolsters biomedical research and streamlines the Food and Drug Administration’s approvals process for new medicines and medical devices. The far-reaching medical innovations bill [...]

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress 2018-02-17T10:32:26+00:00

What is Content Marketing and Why Should I Care?

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” What’s the Difference between Content Marketing and Brand Journalism? To be sure, content marketing and brand journalism [...]

What is Content Marketing and Why Should I Care? 2018-02-17T13:24:21+00:00