According to a 2015 survey conducted by The Creative Group, an increasing number of executives are turning to PR and Communications professionals for corporate social media needs. Rather than use in-house staff to manage social media campaigns, budgets are being adjusted to include social media initiatives in PR campaigns. At Scott Public Relations, we handle [...]
Recently, the Scott Public Relations team watched a Cision webinar highlighting how to effectively use social media to engage audiences and get noticed by journalists. Ian Greenleigh, host of the webinar, noted that his emphasis on reaching journalists through social media is not to sidestep traditional outreach methods, but to use as an “alternative avenue [...]
Technology, and especially social media, have reshaped the way people interact and communicate. When searching online, anyone can find the information they’re looking for within a matter of seconds, if that, and studies have shown that consumers and employees perform their due diligence before making a purchasing decision. Being aware of what people are saying [...]
In most top-performing B2B healthcare, insurance or technology organizations today, it’s critical for leaders to be able to successfully innovate and drive strategic within an organization in order to drive performance and meet business goals. Unfortunately, after reading the results of a 2015 study by Korn Ferry, it appears that few executives believe they actually [...]
As B2B marketers welcome the New Year, it’s important to keep up with the evolving changes in the online marketing space. Predictions and trends play a large role in determining how an organization plans budgets for the year. As social medial continues to permeate all aspects of our lives, it is important for B2B marketing [...]
As healthcare PR and marketing professionals often working with B2B organizations, we appreciate insights into how to raise the visibility of B2B PR campaigns. Marx Communications, a fellow PRBI member, shared some insightful B2B PR strategies that we’d like to pass along to our regular Einsight readers. Below we’ve highlighted the top five strategies to [...]
Visual content will be key to successfully branding healthcare, insurance and technology organizations this year. This means marketers will need to use more visuals, infographics and videos in a brand’s digital marketing strategy moving forward. The average attention span today is only eight seconds, and with the constant barrage of information online 24/7, it’s no [...]
As companies seek better internal alignment, marketing and sales departments are usually seen as good places to start. The synergies, however, are not always clear and the complexities of this integration grow as firms increase in size. Nonetheless, the results are well worth overcoming the challenges. The integration of sales and marketing processes helps organization [...]
“With the explosion of content, time-starved consumers are increasingly selective of what they’re viewing and reading,” Adobe concluded from its recent survey on content consumption, “The State of Content: Expectations on the Rise.” The company interviewed more than 2,000 U.S. consumers and concluded that there is growing skepticism about online content. The results also show [...]
As ratings and circulation diminish, traditional media rethinks its business model and newsrooms all over the world suffer. Smaller budgets lead to layoffs and have affected the quality of coverage in many outlets. As fewer journalists are tasked with more pieces, there has been less space for companies to tell their stories. The focus is [...]
