As healthcare PR and marketing professionals often working with B2B organizations, we appreciate insights into how to raise the visibility of B2B PR campaigns. Marx Communications, a fellow PRBI member, shared some insightful B2B PR strategies that we’d like to pass along to our regular Einsight readers.
Below we’ve highlighted the top five strategies to boost the visibility of a B2B PR campaign:
- Promote your media coverage in your blog.
- Mention your coverage in your organization’s newsletters.
- Share your coverage on social media.
- Begin discussions on your blog or LinkedIn group about the coverage topic.
- Obtain hard copies of the coverage and share it at trade shows.
In addition to struggling with how to promote coverage, many B2B organizations also struggle with the idea of using social media to make their brand more visible in the digital space.
Here are a few helpful resources on B2B PR, marketing and social media:
- B2B Social Media White Paper
- Amplifying B2B Events Through Digital Marketing
- 10 Tips for Managing B2B Content Marketing
- B2B Mobile Marketing Tactics & How to Leave a Successful Digital Footprint
Need help with a B2B PR campaign? Give us a call today: 818-610-0270.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
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