If you are currently working in the healthcare, technology, or insurance industries, we know how hectic your schedule can be – you have an increasing number of tasks with a constantly diminishing amount of time. Not to worry though! Scott Public Relations can act as your company’s marketing and PR partner, helping your brand create, manage, and distribute B2B content.

It’s not always easy to know how to best go about managing your B2B content, and after reading a recent SocialMediaB2B.com article, “35 Expert Tips to Make B2B Content More Manageable”, we found these ten tips to be the most helpful.

  1. Organizations need a content strategy, a social media presence, and an understanding of how to connect both to business objectives.
  2. Sales, customer service, product management, and marketing all need to talk to one another in order to create a strong content strategy.
  3. For developing your content, start with a piece that’s resonating and check the comments; you’ll likely find great, new, related story ideas.
  4. If you don’t use mobile friendly links and responsive websites, you’ll lose half your audience.
  5. Fifty-five percent are more likely to buy from you if you provide solid business advice on your site.
  6. Think of yourself as a content “chop shop”: repackage your content into blog posts, videos, ebooks, and more.
  7. Co-creation of content with influencers can be a powerful way to amplify content.
  8. Understand the difference between vanity metrics (e.g., likes, followers) and metrics executives care about (e.g., traffic, leads, sales).
  9. A topic that was relevant six months ago may not be relevant now; always listen and adjust your strategy.
  10. Don’t just create consumable content; create actionable content.

Which of these ten B2B content marketing management tips do you find to be the most helpful for your business? Scott Public Relations can work with your business if you need help creating “actionable” B2B marketing content. Contact us through our website today, www.scottpublicrelations.com.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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