Visual Content Key to Successful Branding in 2016

Visual content will be key to successfully branding healthcare, insurance and technology organizations this year. This means marketers will need to use more visuals, infographics and videos in a brand’s digital marketing strategy moving forward.

The average attention span today is only eight seconds, and with the constant barrage of information online 24/7, it’s no wonder that audiences can only remember 20 percent of what they read if the content doesn’t have a visual component.

SPR recently came across an infographic from WebDAM and wanted to share highlights that make the case for a strong visual component in digital marketing strategies in 2016:

84 percent of communication will be visual by 2018.
Posts with visual components produce 650 percent higher engagement than regular text posts.
79 percent of internet traffic will be video content by 2018.
81 percent of educated people skim instead of read online.
Today’s fastest growing social media channels are visually based. For example, Pinterest experienced a 57 percent membership growth in 2014; Instagram experienced a membership growth of 36 percent, and Tumblr membership grew 45 percent in 2014.
There will be an estimated 20 percent increase in digital touchpoints each year.
Posts with videos attract three times more inbound links than plain text posts.

Does your organization use a lot of visuals in your marketing activities? Have you found that visual content helps your organization become more visible online? Let us know in the comments!

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+.