In June SPR met with our account representative from Business Wire for insights on the 2015 best practices for increasing the impact of a press release. Key takeaways are: Write a clear and concise headline, no more than 70 characters in length. Place descriptive information in the first paragraph. Most recipients only see the headline [...]
To keep up with the constantly changing way social media is used as well as the ongoing emergence of new social channels, Twitter continues to add features important to businesses. For example, Twitter now provides insights into how individual tweets are performing and which tweets are getting the most views and clicks. After reading the [...]
FierceHealthcare recently identified four key trends poised to change the landscape of healthcare. From the B.E. Smith white paper, Healthcare Trends - 2015, the top four leadership trends in healthcare include the following: A delicate balance between savings and quality care. As providers continue to struggle with reimbursement cuts and higher patient volumes, they have [...]
With so much information on the Internet, it is easy for a business to get lost in the abyss of the web. In order to set your organization apart from the rest of the crowd, it is important to take steps to boost your social media presence and enhance SEO rankings. These factors can make [...]
As mentioned in our previous post discussing challenges for physicians, the evolution of the healthcare industry has forced many physicians to reconsider how their practice operates. After reviewing Medical Economics’ article, “Top 15 Challenges Facing Physicians in 2015,” Scott Public Relations has summarized another five critical challenges facing physicians in 2015: Increasing operational costs. Rising [...]
Changes in the medical field such as the implementation of the Affordable Care Act and the upcoming ICD-10 transition deadline are creating new challenges for physicians in 2015. These new obstacles impact physicians in many ways, particularly financially. Medical Economics’ article, “Top 15 Challenges Facing Physicians in 2015,” outlines some of these major issues in [...]
In April, SPR watched an Out Front Ideas webinar presented by Kimberly George (Sedgwick) and Mark Walls (Safety National), which brought up the topic of how the workers’ compensation community can benefit from social media. The webinar’s purpose was to introduce social media to workers’ compensation professionals and below are some basic reasons why social [...]
Experts predict that the healthcare C-suite will see a lot of changes throughout 2015, particularly with regards to mobility. Some of the most notable changes are highlighted in the mHealthNews article, “6 mHealth Tips for the C-suite in 2015.” These changes are expected to impact how providers and consumers interact, rendering it even more critical [...]
For physicians and medical professionals, customer service now trumps medical expertise, according to analysis of one thousand recent doctor reviews from Vitals, an organization that helps connect consumers with healthcare practitioners. In a Vitals press release about the analysis conducted, it explains the importance of a good first impression for medical and healthcare practitioners. While [...]
One of the most important steps a physician can take to maintain and grow a successful practice is investing in marketing. Physicians who need help in the marketing department can turn to programs such as our JumpStart Marketing Program to help determine what marketing activities would yield the greatest ROI for their practice. Here are [...]
