The Importance of Social Media for the Workers’ Compensation Industry

In April, SPR watched an Out Front Ideas webinar presented by Kimberly George (Sedgwick) and Mark Walls (Safety National), which brought up the topic of how the workers’ compensation community can benefit from social media.

The webinar’s purpose was to introduce social media to workers’ compensation professionals and below are some basic reasons why social media matters in the workers’ compensation industry today:

Awareness
Community
Connecting
Engagement
Conversations
Exposure

Some important takeaways from the webinar include:

The world we live in today is constantly evolving due to new technologies that permeate all industries.
With these changes, coupled with the Internet, how we do business has fundamentally changed.
Society is more fragmented today and we’re using more channels to get information we want and need, but this also means we, as a society, are more distracted, which isn’t changing anytime soon.
Our society now relies on search engines and social networks for research today.
While workers’ compensation is slow in adopting new trends, social media can greatly benefit the industry in a number of ways, namely, fostering conversation and dialogues to better improve the care of injured workers while lowering costs.
When starting off with your social media activities for your company, focus on building trust.
Employees are the most valuable asset when it comes to social media.
Don’t just push promotional information out to an audience. Listening is also key to engagement.

SPR has been a longtime advocate of using social media to increase an organization’s visibility within the workers’ compensation industry. SPR has even been named an industry influencer on the Out Front Ideas website: https://www.outfrontideas.com/our-twitter-project/

While it may seem scary at first, once you get started, social media can help foster ideas and innovations to help better the industry as a whole. Need help getting started? Contact Scott Public Relations today!

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.