Social media has become the place to communicate with the largest number of people at one time.  Patients can now manage their contact with physicians through call-in services and online portals to receive test results, set appointments, and order prescriptions, so why not communicate with medical practices through social media? If effectively executed, medical practices [...]

As consumers are turning more and more to mobile devices for their healthcare needs, there is no shortage of wearable devices, apps and websites addressing everything from the common cold to serious medical conditions. With the surge in apps and health wearables like FitBit, FitNow, Foducate, Apple Watch, and MyFitnessPal, physicians are encouraging patients to [...]

The wearables market is experiencing consistent growth with implications, literally, from head to toe. In the workers’ compensation industry, wearable technology can now help impact costs through injury prevention and case management. Headgear with cameras can be used to help prevent injury in a job site, coupled with using an ear piece to help someone [...]

In June SPR met with our account representative from Business Wire for insights on the 2015 best practices for increasing the impact of a press release. Key takeaways are: Write a clear and concise headline, no more than 70 characters in length. Place descriptive information in the first paragraph. Most recipients only see the headline [...]

To keep up with the constantly changing way social media is used as well as the ongoing emergence of new social channels, Twitter continues to add features important to businesses. For example, Twitter now provides insights into how individual tweets are performing and which tweets are getting the most views and clicks. After reading the [...]

FierceHealthcare recently identified four key trends poised to change the landscape of healthcare.  From the B.E. Smith white paper, Healthcare Trends - 2015, the top four leadership trends in healthcare include the following:  A delicate balance between savings and quality care. As providers continue to struggle with reimbursement cuts and higher patient volumes, they have [...]