Occasionally we like to craft a blog that shares trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! New website helps patients [...]

In a few more weeks, Game of Thrones will resume and we will know the answers to some burning questions from last season – primarily, did handsome but unlucky Jon Snow survive or die? As a PR practitioner, I had more reasons to cringe in horror as his own brotherhood sunk their knives – literally [...]

As healthcare public relations professionals, we are constantly reading “trends” pieces about the healthcare industry, looking to make sure our clients (as well as employees) are aware of what’s coming next, whether it’s opioid abuse, a political candidate’s promises on healthcare reform, or data security, it’s essential to be aware of the trending topics in [...]

You’re registered. You show up at the correct voting location. You should be able to vote – right? Well, maybe not.  Almost 1 in 10 registered voters may have problems with voter ID that keep them from casting their ballots. Thirty-three states require voter ID and sixteen require government-issued IDs, mostly photo. Groups of voters [...]

While “liking” something on Facebook is nothing new, users will now be able to express themselves on posts much more clearly than ever before and for PR, Marketing and Communications professionals, there will be no doubt as to how an audience feels about the content being shared. With the addition of five animated emojis, PR [...]

According to a 2015 survey conducted by The Creative Group, an increasing number of executives are turning to PR and Communications professionals for corporate social media needs. Rather than use in-house staff to manage social media campaigns, budgets are being adjusted to include social media initiatives in PR campaigns. At Scott Public Relations, we handle [...]

Recently, the Scott Public Relations team watched a Cision webinar highlighting how to effectively use social media to engage audiences and get noticed by journalists.  Ian Greenleigh, host of the webinar, noted that his emphasis on reaching journalists through social media is not to sidestep traditional outreach methods, but to use as an “alternative avenue [...]

Technology, and especially social media, have reshaped the way people interact and communicate. When searching online, anyone can find the information they’re looking for within a matter of seconds, if that, and studies have shown that consumers and employees perform their due diligence before making a purchasing decision. Being aware of what people are saying [...]

In most top-performing B2B healthcare, insurance or technology organizations today, it’s critical for leaders to be able to successfully innovate and drive strategic within an organization in order to drive performance and meet business goals. Unfortunately, after reading the results of a 2015 study by Korn Ferry, it appears that few executives believe they actually [...]

As B2B marketers welcome the New Year, it’s important to keep up with the evolving changes in the online marketing space. Predictions and trends play a large role in determining how an organization plans budgets for the year.  As social medial continues to permeate all aspects of our lives, it is important for B2B marketing [...]