Scott Public Relations is providing summaries of the democratic and republican presidential candidates’ positions on healthcare reform to raise awareness of the prevailing public policy positions. As part of this initiative, we are pleased to share a two-part series that summarizes the two major presidential candidates’ positions on healthcare. Ultimately, we all want quality access [...]
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After reading the Fast Company tribute to what nine business leaders and game changers have learned from their fathers, it inspired me to think about what I learned from my own father, Richmond Lewis Scott, OD. It’s especially timely not just because it was just Father’s Day, but because my father has just been posthumously accepted [...]
The Council of Accountable Physician Practices (CAPP), a coalition of leading integrated multi-specialty medical groups and health systems across the U.S., will hold its second annual healthcare event, “Better Together Health 2016: Patient Expectations and The Accountability Gap,” at 12:30pm EDT on June 15th in Washington, D.C. at the Center for Total Health. CAPP and [...]
For a snapshot of what’s cutting edge in public relations and digital communications, I wish everyone could have attended the annual meeting of PR Boutiques International (PRBI) in San Francisco, in mid-May, like I did. This organization of international boutique PR firms is the most dynamic professional organization I’ve had the privilege to be part [...]
As with all industries, markets change – new products are developed and consumer behavior shifts – creating a need to adapt to the transitions in order to effectively engage consumers and cultivate customers. The healthcare industry is no exception to disruption and change. In fact, healthcare has been one of the industries undergoing the most [...]
It’s common knowledge that positive word-of-mouth is the easiest and most cost efficient way to grow new business - and that goes for healthcare as well. After all, patients are customers too. Many patients find their doctor through referrals, and online physician review sites now play a key role in these healthcare decisions. In a [...]
What’s the best type of content for your healthcare brand? Well, as Einstein says, it’s all relative. Good content is defined by whether it speaks to your target audience and gives you the results you want. You may deem Kim Kardashian’s self-promotional antics cringe-worthy, but by consistently delivering relevant content to a highly-engaged audience, Kim [...]
As healthcare PR and marketing professionals, it’s important for us to know which trends are gaining traction so that we can adjust strategies accordingly, not just for our healthcare clients but for our internal marketing strategy as well. Below are five marketing statistics we’ve gathered from Marketing Insider Group that you should be aware of [...]
Most companies want to be known as thought leaders. Those few that do not probably don’t understand how this positioning would positively impact their reputation, their ability to meet their business goals, the value of their company, and their sales. There are four major benefits to successful thought leadership: A successful “push” strategy. Your brand [...]
A 2015 Nielsen survey revealed that Americans spend 121 billion minutes per month on social networks. Needless to say, to thrive in an ever-evolving competitive world, brands need to embrace a strong social media presence in order to keep up with their competition. An intensive and aggressive social media campaign can significantly increase the impact [...]