The goal of healthcare reform goes beyond increasing the number of people with health insurance and decreasing how much it costs. Many who debate the subject also target improving quality of care and transforming the process to streamline access and expand healthcare. The Council of Accountable Physician Practices (CAPP), a coalition of multi-specialty medical groups [...]
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In our initial blogs about influencer marketing, we outlined the foundational steps in order to start an influencer marketing campaign, along with several recommendations and insights. Now that you’ve established an integrated communications strategy and agreed upon compelling messaging to take out externally, the next steps involve getting your feet wet with the campaign and [...]
Opioids—or opiates—are a class of painkiller drugs with a long history of medicinal use going back centuries. Despite their continuing importance as prescription medication, the last ten years have seen sharp increases in addiction and deaths caused by their overuse and abuse. Robert Pearl, M.D., Chairman of the Council of Accountable Physician Practices (CAPP), CEO [...]
Recognized for Public Relations Achievement of the Year and Awarded Company of the Year in Advertising, Marketing, and Public Relations Category LOS ANGELES (August 23, 2016) – (EON: Enhanced Online News)--Scott Public Relations (SPR), specialists in healthcare, insurance and technology public relations and marketing, has been honored with two Golden Bridge Awards. Scott Public Relations was [...]
Below are ten recommendations for healthcare executives to consider if they are going to establish themselves as an influencer which include: Write a regular blog for a top tier media outlet, effectively pushing out your healthcare organization’s core messaging. You can write on popular topics in healthcare in order to expand your thought leadership position [...]
On July 21st, Donald Trump officially became the Republican nominee for President of the United States. An unconventional Republican, his positions on key policy issues are now largely representative of his party’s agenda, although little buy-in was sought or gained from his leadership. The non-traditional nature of Trump’s campaign style has left little room for [...]
With the Democratic National Convention behind us, Hillary Clinton has become the party’s official nominee to be President of the United States. In a previous post on the presidential candidates, we took a look at her campaign’s public policy positions on healthcare, which was one of the more pronounced points of contention between her and [...]
Recognized as Best PR Boutique Agency and for Healthcare Campaign of the Year LOS ANGELES (July 26, 2016) – Scott Public Relations (SPR), specialists in healthcare, insurance and technology public relations and marketing, has earned the prestigious PR World Award for Best PR Agency of the Year – Single Boutique. Scott Public Relations was also [...]
One of the biggest buzzwords online right now is the term “influencer marketing,” but when we speak with healthcare executives, many are unsure of what’s involved in starting and executing an influencer marketing campaign. First things first. What is influencer marketing? Influencer marketing focuses on engaging with key industry thought leaders in order to have [...]
Scott Public Relations is pleased to continue its two-part series to provide summaries of the presidential candidates’ healthcare public policy positions. In so doing, we hope to provide compelling information for further thought and discussion. Recognizing that 1) everyone needs quality healthcare 2) our nation is in a healthcare crisis and 3) a new president [...]