As healthcare public relations professionals, we are constantly reading “trends” pieces about the healthcare industry, looking to make sure our clients (as well as employees) are aware of what’s coming next, whether it’s opioid abuse, a political candidate’s promises on healthcare reform, or data security, it’s essential to be aware of the trending topics in order to create resonating content such as press releases, media pitches and white papers to name just a few.

At SPR we’re big readers. We have to be to stay on top of our game and know what’s being discussed in healthcare forums across the world.

Below are a few major healthcare trends and topics that we have identified as continuing to have a large impact on the healthcare industry for the foreseeable future:

  • Population health management
  • Physician leadership
  • Chronic disease management
  • Patient-physician communication
  • Healthcare technology/telehealth/healthcare apps
  • Aging population
  • Integrated, connected healthcare solutions
  • Pay for Performance

Take a look at this infographic below from Legacy-DNA and let us know which healthcare trends/topics you think are going to have the largest overall impact this year!

(Click here to view a detailed infographic)

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
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