Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Telemedicine: Removing Boundaries for Physicians and Patients
Although telemedicine is not a new concept, emerging technologies have helped change the way it is used. Based on the HealthLeaders article written by Scott Mace, “The Reality of Virtual Care,” virtual care is poised [...]
Tips on Successfully Leveraging Facebook Groups in Healthcare
Prior to May 2009, companies on Facebook used either personal pages or group pages to reach out to an audience. With the introduction of Facebook’s business pages, companies have found a unique and flexible way [...]
Social Media Marketing Insights for Physicians and Medical Practices
Social media has become the place to communicate with the largest number of people at one time. Patients can now manage their contact with physicians through call-in services and online portals to receive test results, [...]
Bridging the Technology Gap between Physicians and Patients
As consumers are turning more and more to mobile devices for their healthcare needs, there is no shortage of wearable devices, apps and websites addressing everything from the common cold to serious medical conditions. With [...]
The Growing Role of Wearable Technology in Workers’ Compensation
The wearables market is experiencing consistent growth with implications, literally, from head to toe. In the workers’ compensation industry, wearable technology can now help impact costs through injury prevention and case management. Headgear with cameras [...]
Business Wire Shares Press Release Best Practices
In June SPR met with our account representative from Business Wire for insights on the 2015 best practices for increasing the impact of a press release. Key takeaways are: Write a clear and concise headline, [...]