Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Has the Media Found Its New Business Model?
Bloomberg, the international news agency, recently fired dozens of journalists. The layoff of reporters/journalists is nothing new, but the direction the company is pointing is probably one that’s about to become the new “norm” for [...]
Better Together: A Groundbreaking Initiative to Transform Healthcare
With millions of Americans now receiving health insurance coverage through healthcare reform legislation, what’s next? Healthcare delivery reform, that’s what. Our client, the Council of Accountable Physician Practices, is an influential leader in the next [...]
Amplifying B2B Events Through Digital Marketing
Even though content marketing has become a major part of companies’ communications strategies, event presence still plays a big role in building awareness and attracting leads, especially in a B2B environment. Staking a claim at [...]
Tips and Insights from Hubspot’s Inbound 2015
If you are trying to keep up with content marketing’s exponential growth, you have probably heard of HubSpot. For those who have not seen their product in action, HubSpot is a marketing and sales software [...]
Healthcare Marketing Insights: Managing Online Reviews
With no shortage of online healthcare review sites, managing your company’s online reputation can be challenging. Online reviews can have a significant impact on healthcare organizations’ success or failure. According to PR Daily’s “6 tips [...]
B2B Social Media Advertising Insights
It is no secret that the World Wide Web and social media have changed the way businesses work. It is also a fact that the internet has especially affected B2B companies. The increasing presence of [...]