Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Visual Content Key to Successful Branding in 2016
Visual content will be key to successfully branding healthcare, insurance and technology organizations this year. This means marketers will need to use more visuals, infographics and videos in a brand’s digital marketing strategy moving forward. [...]
Marketing and Sales Alignment Tips for Healthcare Organizations Today
As companies seek better internal alignment, marketing and sales departments are usually seen as good places to start. The synergies, however, are not always clear and the complexities of this integration grow as firms increase [...]
Healthcare PR Insights: How to Create Great Content in 2016
“With the explosion of content, time-starved consumers are increasingly selective of what they’re viewing and reading,” Adobe concluded from its recent survey on content consumption, “The State of Content: Expectations on the Rise.” The company [...]
Four Modern PR Tactics for Healthcare Organizations
Since the invention of the printing press, the speed with which technology has stimulated innovation and disruption has only increased. Today, if healthcare public relations professionals want to create successful campaigns, more than ever they [...]
Healthcare PR Insights: How to Get Stellar Media Coverage
As ratings and circulation diminish, traditional media rethinks its business model and newsrooms all over the world suffer. Smaller budgets lead to layoffs and have affected the quality of coverage in many outlets. As fewer [...]
Healthcare Insights: Virtual Consults to Double by 2020
Two recent studies seem to point the way to the future of healthcare: better integration with technology. One of the publications shows that the number of virtual consultations between primary health care providers and their [...]