Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Corporate Social Media: Why Executives are Increasingly Favoring PR Pros
According to a 2015 survey conducted by The Creative Group, an increasing number of executives are turning to PR and Communications professionals for corporate social media needs. Rather than use in-house staff to manage social [...]
How to Reach Journalists Today through Social Media: 5 Tips for Healthcare Organizations
Recently, the Scott Public Relations team watched a Cision webinar highlighting how to effectively use social media to engage audiences and get noticed by journalists. Ian Greenleigh, host of the webinar, noted that his emphasis [...]
Digital Marketing Insights: Engaging Employees and Attracting Talent Through Review Sites
Technology, and especially social media, have reshaped the way people interact and communicate. When searching online, anyone can find the information they’re looking for within a matter of seconds, if that, and studies have shown [...]
Leadership Insights: Study Reveals Leaders Unable to Execute Strategic Change
In most top-performing B2B healthcare, insurance or technology organizations today, it’s critical for leaders to be able to successfully innovate and drive strategic within an organization in order to drive performance and meet business goals. [...]
The Top 4 B2B Digital Marketing Trends for 2016
As B2B marketers welcome the New Year, it’s important to keep up with the evolving changes in the online marketing space. Predictions and trends play a large role in determining how an organization plans budgets [...]
How to Boost Your B2B PR Campaign: Top 5 Strategies
As healthcare PR and marketing professionals often working with B2B organizations, we appreciate insights into how to raise the visibility of B2B PR campaigns. Marx Communications, a fellow PRBI member, shared some insightful B2B PR [...]