Marketing trends are constantly changing and CMO.com examined the newest developments and trends taking place in late 2014. Below are nine major trends in marketing as summarized by Cyber Alert: Attention on the middle class. During the recession, marketers targeted the lower and luxury markets. As the recession ends, however, there is a greater focus [...]
Accountable Care Organizations (ACOs) began as a method for healthcare organizations to provide their patients with coordinated care. According to Centers for Medicare & Medicaid Services (CMS), ACOs are groups of doctors, hospitals, and other healthcare providers, who come together voluntarily to give coordinated high quality care to the Medicare patients they serve. The purpose [...]
The recent numbers for the workers’ comp industry appear to show solid improvement in recent years, but in actuality they also serve to highlight an ongoing problem for the field according to a recent Property & Casualty 360 article. The article, “NCCI Data Reveal Need for New Model for Workers’ Comp Claims Management,” reveals that [...]
The recent Ebola outbreak has the American public as well as healthcare professionals concerned about what can be done to keep citizens from contracting this virus. Recently, two healthcare professionals in Dallas tested positive for Ebola. Healthcare organizations must look for ways to contain the disease and mitigate its debilitating effects. The nation’s top public [...]
About forty-eight percent of patients research for two weeks before making a medical decision. This increase in online research means that different brands often get lost in the shuffle and today, medical marketers must find a way to keep their brand in the forefront of patient’s minds. Retargeting is an excellent way to do so. [...]
LinkedIn has become a staple social media outlet for professionals across the board, and now more than ever, people are actively using this platform to share information. One and a half million LinkedIn members are sharing content and sixty-five percent of users have increased their consumption over the past year. This drastic increase is now [...]
Running a successful medical practice today is challenging. Physicians and healthcare practitioners are especially perplexed by how to market their practices in a constantly changing world. That’s why SPR developed its new JumpStart Marketing Program for healthcare professionals. This program benefits practices by: Attracting additional patients. Expanding a certain type of patient population or service. [...]
There are currently more than 1 billion active social media users across the various social media platforms. This makes social selling one of the best ways to reach mass audiences. These social media users will turn to their online social networks before committing to a purchase, and the average consumer will look at more than [...]
Harbor Health Systems, a One Call Care Management company, hosted the MDM conference in Laguna Beach, California on July 30th. Topics discussed during the meeting included identifying the best doctors to treat workers’ compensation patients, updates on legislation impacting physician networks, and tools for doctors to better manage these cases. “We are truly at a [...]
SPR recommends that healthcare, insurance, and technology companies use videos in order to reach target audiences today. Approximately eighty-three percent of human learning is visual. With our eyes fixated on our mobile device screens 24/7, video is the perfect medium to deliver brand messaging because it is quick, concise, and the preferred method of delivery [...]
