Clients frequently ask me, what is the return on investment for public relations? The strict definition of return on investment (ROI) is the amount of income earned through public relations initiatives after subtracting program expenditures. However, the qualitative results of PR cannot be captured by simple quantitative measurements, such as advertising equivalency values or number [...]
We wrote a letter to Santa last year, and we’re going to keep writing Santa each year from now on so that our healthcare wishes come true. What healthcare wishes do you want to come true in 2015? Merry Christmas from Scott Public Relations. Dear Santa, We know you are busy because Christmas is on [...]
The 2014 Business Wire Media Survey provides insights into how reporters research topics. The survey’s results indicate they prefer content like press releases and press kits, and are not fans of being pitched via social media. How to Reach Reporters Today In the survey, a number of North American journalists, editors, reporters and columnists served [...]
To achieve success in an increasingly digital world, a business can no longer stay ahead of the game by merely offering mobile services or implementing social media. A business must keep up with new innovations and reinvent itself in order to stand out from the crowd. A recent Property Casualty 360 article, “8 Ways to [...]
The healthcare system in the United States is facing significant changes, from healthcare reform and the Accountable Care Act to advances in electronic connectivity. Healthcare professionals will have to adapt in order to survive the fluctuating landscape. A Becker’s Hospital Review article, “10 Disruptive Forces in Healthcare,” outlines these forces as well as their implications [...]
Russian PRBI member firm Buman Media, headed by Natalia Bucelnikova, recently conducted a survey on the status of Russian PR, in which 100 participants provided feedback on topics such as in-house PR services, as well as external services. Below are three key findings from this survey: Of those surveyed, 80 percent said their budgets will [...]
What’s pending for the US/European trade? Our fellow PRBI members Nina Sauerland and Susanne Hausch-Fischer of Vom Hoff Kommunikation answered this question in their blog entitled, “Calling All Communicators: The Transatlantic Trade and Investment Partnership Needs Us,” featured recently on the PR Boutiques International (PRBI) website. The blog discussed how U.S. and European Commerce/trade could [...]
There is a constant stream of information regarding current trends in PR and marketing, but how much of it is actually true? Vocus recently commissioned a research firm to study how business professionals interact with new media technologies in order to determine the state of marketing. The study, “The State of Marketing 2014,” supported some [...]
Many professional service organizations today realize that customer service is the single most recognizable attribute and critical catalyst to securing new clients while also retaining existing ones. Customer service can be measured in many different ways. For example, in the insurance industry, knowledgeable claims examiners and case managers who have the educational foundation of industry [...]
Marketing Sherpa recently conducted a survey to determine which tactics businesses use most to generate leads. The results demonstrated that the five primary lead generation methods are email, search engine optimization (SEO), social media, website design, and content marketing. Each of these sales tactics below have their own set of benefits and can be very [...]
