The medical field is still determining whether innovations such as Google Glass, a pair of glasses that doubles as a camera and computer, will live up to the hype. A New York Times post, “Google Glass Enters the Operating Room,” discusses the possible impacts of this new innovation. Various medical professionals have different opinions about [...]
A collaborative surgical hospitalist program can improve patient outcomes, reduce length of stay, and lower costs, sustaining these results over a five year period of time, according to an article published in the July issue of the Journal of the American College of Surgeons. Sutter Medical Center, Sacramento, a tertiary referral community hospital with 654 [...]
LOS ANGELES – Scott Public Relations (SPR), specialists in healthcare, insurance and technology marketing and PR, now offers a proprietary JumpStart Marketing Program providing healthcare professionals, physicians and medical practices with cost-effective, results-driven marketing. “Many healthcare practitioners aren’t sure how to best market their services,” says Joy Scott, founder and president of Scott Public Relations. [...]
Our third and final blog in this series takes a look at the recommendations outlined in the Salesforce 2014 State of Marketing report. Here are several recommendations for an effective marketing campaign, including: Focus on customer engagement: Note when and how often your customers connect with you and your messages, and then create a strategy [...]
In this second post, we wanted to share additional mobile marketing related insights from the Salesforce 2014 State of Marketing report. In our first post, covering the basics of mobile marketing, we discussed the benefits of having a marketing strategy that coincides with the layout and function of mobile devices. As the number of people [...]
Mobile optimization of websites is no longer ‘optional’ if you want to demonstrate your ability to adapt to the constantly changing technologically-dominant society we live in today. It is safe to say that mobile marketing is a trend that is here to stay, and it requires having a user-friendly and visually appealing mobile website. This [...]
What is the new need driving companies to turn to PR agencies? What percentage of a company’s budget is usually spent on communication/PR programs? What’s the latest, easy-to-use and professional-looking template for presentations? For answers, stay tuned. In June, I had an eye-opening, palate-pleasing, inspirational three days with my colleagues in PRBI, (Public Relations Boutiques International), [...]
Earlier this year, President Obama expressed his excitement over the fact that seven million people had signed up for insurance under the Affordable Care Act (ACA), a program aimed at reforming health insurance. Obama signed the law into effect in March 2010, but the controversy surrounding the healthcare reform law has never died down. In [...]
Throughout my decades in healthcare marketing and PR, Deanna Minich, PhD, is one of the visionaries who has most impressed and influenced me. A scientist, writer and nutritionist, Dr. Minich is pioneering our understanding of how food and nutrition affect our health and even our genes. Deanna is the founder of Food & Spirit and [...]
In the news world today, a noticeable shift is occurring, from “pull” media tactics, to an emphasis on “push” media tactics and strategies. In other words, instead of having more people look for news, news outlets now have to look for people and deliver relevant, engaging content on the internet. The Quartz article, “The Homepage [...]
