In this second post, we wanted to share additional mobile marketing related insights from the Salesforce 2014 State of Marketing report. In our first post, covering the basics of mobile marketing, we discussed the benefits of having a marketing strategy that coincides with the layout and function of mobile devices. As the number of people using mobile devices continually increases, having a pragmatic and agile mobile marketing strategy is a must.

According to the Salesforce report:

  • U.S. adults spend an average of two hours and twenty minutes on their mobile devices every day.
  • More than half (fifty-one percent) of respondents believe mobile marketing will allow them to eventually produce ROI, while only sixteen percent believe mobile marketing is unlikely to produce ROI.
  • The average mobile marketing team size is two to three people (reported by thirty-nine percent of respondents) while twenty-seven percent of respondents say they require only one person.

Businesses within the healthcare, insurance and technology industries can benefit from being mobile-friendly as the number of potential clients look to their mobile devices as their primary communication tools.

Mobile marketing and mobile optimization are crucial pieces to an effective digital campaign today – are you keeping up?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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