Mobile optimization of websites is no longer ‘optional’ if you want to demonstrate your ability to adapt to the constantly changing technologically-dominant society we live in today. It is safe to say that mobile marketing is a trend that is here to stay, and it requires having a user-friendly and visually appealing mobile website. This is especially true when it comes to sending out emails.

Salesforce recently discussed the current trends of responsive design in their 2014 State of Marketing report where they emphasized the continuing growth of mobile usage throughout everyday life.

Here are a few highlights from the report:

  • Despite growing mobile adoption, when asked how often they use mobile responsive design in emails, forty-two percent of survey respondents said ‘rarely or never.’
  • According to Cisco’s Visual Networking Index from February 2013, by the year 2017, there will be 5.2 billion mobile users globally (up from 4.3 billion in 2012).
  • Forty-one percent of survey respondents said that thirty-one to fifty percent of their subscribers open their emails via a mobile device.
  • Only twenty-two percent of those surveyed said they use mobile responsive design for landing pages.

It is clear that mobile usage and the growing need for an engaging mobile responsive design in emails is essential for communicating with audiences today.

Also of note are the top 2014 marketing priorities outlined in the State of Marketing report.

Top three marketing priorities:

  • Driving increased conversion rates.
  • Increasing and improving brand awareness.
  • Collecting, measuring and using behavior-based data.

Stay tuned for our second blog that addresses findings from the 2014 State of Marketing report.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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