Fact or Fiction: What’s Really Happening in Marketing

There is a constant stream of information regarding current trends in PR and marketing, but how much of it is actually true? Vocus recently commissioned a research firm to study how business professionals interact with new media technologies in order to determine the state of marketing. The study, “The State of Marketing 2014,” supported some [...]

Basics of Mobile Marketing: Are you Mobile Compatible?

Mobile optimization of websites is no longer ‘optional’ if you want to demonstrate your ability to adapt to the constantly changing technologically-dominant society we live in today. It is safe to say that mobile marketing is a trend that is here to stay, and it requires having a user-friendly and visually appealing mobile website. This [...]

Three Revelations from the 2014 PRBI Annual Conference in Portland

What is the new need driving companies to turn to PR agencies? What percentage of a company’s budget is usually spent on communication/PR programs? What’s the latest, easy-to-use and professional-looking template for presentations? For answers, stay tuned. In June, I had an eye-opening, palate-pleasing, inspirational three days with my colleagues in PRBI, (Public Relations Boutiques International), [...]

Takeaways from Obamacare’s 2014 Sign-Ups: Why you Might be Both Hopeful and Concerned

Earlier this year, President Obama expressed his excitement over the fact that seven million people had signed up for insurance under the Affordable Care Act (ACA), a program aimed at reforming health insurance. Obama signed the law into effect in March 2010, but the controversy surrounding the healthcare reform law has never died down.  In [...]

SPR Salutes “National Detox Day” and Its Visionary Leadership

Throughout my decades in healthcare marketing and PR, Deanna Minich, PhD, is one of the visionaries who has most impressed and influenced me. A scientist, writer and nutritionist, Dr. Minich is pioneering our understanding of how food and nutrition affect our health and even our genes. Deanna is the founder of Food & Spirit and [...]

How to Respond to Negative Press: Lessons Learned from Walmart

When companies are faced with negative press it can be difficult to decide whether or not to respond, and how to go about doing so effectively. When Walmart was recently under fire by the New York Times, they found a creative way to respond that turned the situation in their favor. Walmart’s Vice President of [...]

Generating Sales Leads Using Social Media

Social media’s constant presence has made it one of the most effective ways to generate leads for any business. Not only can companies use different social media outlets to build an online community, provide customer service, and promote brand recognition, but it is also one of the easiest and most economical ways to do so. [...]

Medical Practice Marketing Tips: How Physicians Can Blog Effectively

It can sometimes be difficult for physicians to translate their professional knowledge into an entertaining and compelling blog entry. Larry Blumenthal provides tips for generating interesting blog posts in his article, “8 Ways to Generate Great Blog Posts from Doctors.” He shares his personal experience on how to inspire interesting stories from physicians, while at [...]