Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog


The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Posts tagged ‘SocialOomph’

Letter to Santa: Healthcare Wishes for 2015

We wrote a letter to Santa last year, and we’re going to keep writing Santa each year from now on so that our healthcare wishes come true. What healthcare wishes […]

Fact or Fiction: What’s Really Happening in Marketing

There is a constant stream of information regarding current trends in PR and marketing, but how much of it is actually true? Vocus recently commissioned a research firm to study […]

Basics of Mobile Marketing: Are you Mobile Compatible?

Mobile optimization of websites is no longer ‘optional’ if you want to demonstrate your ability to adapt to the constantly changing technologically-dominant society we live in today. It is safe […]

Three Revelations from the 2014 PRBI Annual Conference in Portland

What is the new need driving companies to turn to PR agencies? What percentage of a company’s budget is usually spent on communication/PR programs? What’s the latest, easy-to-use and professional-looking template […]

Takeaways from Obamacare’s 2014 Sign-Ups: Why you Might be Both Hopeful and Concerned

Earlier this year, President Obama expressed his excitement over the fact that seven million people had signed up for insurance under the Affordable Care Act (ACA), a program aimed at […]

SPR Salutes “National Detox Day” and Its Visionary Leadership

Throughout my decades in healthcare marketing and PR, Deanna Minich, PhD, is one of the visionaries who has most impressed and influenced me. A scientist, writer and nutritionist, Dr. Minich […]

Digital Strategy Update: Social Sharing Triumphs As “Push” Media Becomes More Effective at Reaching Target Audiences

In the news world today, a noticeable shift is occurring, from “pull” media tactics, to an emphasis on “push” media tactics and strategies. In other words, instead of having more […]

How to Respond to Negative Press: Lessons Learned from Walmart

When companies are faced with negative press it can be difficult to decide whether or not to respond, and how to go about doing so effectively. When Walmart was recently […]

Generating Sales Leads Using Social Media

Social media’s constant presence has made it one of the most effective ways to generate leads for any business. Not only can companies use different social media outlets to build […]

Medical Practice Marketing Tips: How Physicians Can Blog Effectively

It can sometimes be difficult for physicians to translate their professional knowledge into an entertaining and compelling blog entry. Larry Blumenthal provides tips for generating interesting blog posts in his […]

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