Scott Public Relations recently read through an enlightening SlideShare presentation, “20 Shocking Sales Stats: Knowing Them Will Change How you Sell,” and we wanted to share some of the key insights that will help healthcare, insurance, and technology companies perform better with sales and lead generation activities. Below we’ve provided the ten most eye-opening lead [...]
With the third highest active viewers, at 400 million, and 925,000 new users each day, it’s time to pay more attention to Google+ and utilize the tools and benefits it has to offer. Here are six key benefits that deserve our attention. 1. Creating a Google+ account will increase your SEO. When people are searching with Google, [...]
An online/digital marketing plan is essential in today’s business landscape, especially in the world of healthcare where audiences are not only seeking out information on their own terms, but they are expecting to be provided with relevant, timely and personalized information that suits their needs. If you have a health practice, you also want to [...]
Blog courtesy of Physiquality It’s probably no surprise that exercise is good for you. Doctors recommend physical activity as part of living a healthier lifestyle, and we all know it can help you lose weight and feel better. But how exactly can it improve your health? Here are a few ways exercise can actually prevent health [...]
Blog courtesy of Bridge Global Strategies Getting the word out about your startup business can be challenging. That’s where the PR professionals come in. If you’ve decided to hire a PR firm, here are five things you should expect from your newest brand advocates. Counseling and Pushback Entrepreneurs face enormous pressure to oversee everything, if [...]
Content marketing is king when it comes to reaching audiences with marketing messages. Michael Brenner of B2B Marketing Insider published a recent article on this very subject, 33 Stats On the Future of Content Marketing, in which he reviews the importance of converting to content marketing to reach target audiences, since push-based messages are no [...]
CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t have to disappear altogether. In fact, the industry has new, more successful ways of channeling their gathering and sharing of news with the help of [...]
Are you having difficulty getting more people to fully view your website? If so, take note of these tips we found in a recent Business 2 Community article entitled, “Use Your Bounce Rate For Higher B2B Conversions.” The article explains that analyzing your “bounce rate” (the average amount of users who visit only the first [...]
If you’re looking to highlight your institution and gain more referrals, you’ll need to showcase the doctors that work at your hospital. We recently read a Ragan’s Health Care Communication News article, “8 Awesome Ways to Feature Docs on Your Website,” discussing how to position and showcase physicians. Here are five helpful suggestions: Pictures: By [...]
With our society’s attention spans continuing to decrease, it is becoming harder and harder to capture an audience’s attention. Not only are attention spans getting shorter every year, we’re bombarded with so much information on a daily basis that we often find ourselves multi-tasking, which also cuts our attention spans down significantly. With so much [...]
