Content marketing is king when it comes to reaching audiences with marketing messages. Michael Brenner of B2B Marketing Insider published a recent article on this very subject, 33 Stats On the Future of Content Marketing, in which he reviews the importance of converting to content marketing to reach target audiences, since push-based messages are no longer sufficient.

Below we’ve listed some key facts and figures demonstrating the power of content marketing:

  • Before there is even a possibility of getting in touch with vendors, sixty percent of the buyer journey is complete before prospects reach out to vendors.
  • Marketing messages that are emotional-driven are two times more effective than messages that are aimed to promote something.
  • Three-fourths of CMOs think content marketing will be the most used technique for future marketing efforts.
  • From the year 2000 until now, the average attention span has declined from twelve seconds to eight seconds. Even a goldfish has a better average attention span of nine seconds.
  • Ninety-three percent of B2B Marketers use content marketing for their outreach method.
  • Seven out of ten of marketers believe that direct mail and PR are not as effective as using branded content when trying to reach audiences.
  • B2B marketers use thirty percent of their budget on content marketing.
  • Content marketing costs sixty-two percent less than traditional marketing and averages three times the amount of leads.
  • Brands that use content marketing have a conversion rate that is six to seven times higher than those brands that don’t.
  • People are more likely to follow a brand on social media if their content is interesting and compelling.
  • Ninety percent of the information that people are able to resonate with and maintain has a visual component.
  • In relation to the previous fact, articles with images will entice ninety-four percent of people to view them than those without.
  • If your post has video content, you will engage two times more inbound links than just having posts with plain text.
  • Only twenty percent of readers will venture past your headline.
  • Thirty-six percent of readers want to see headlines that have numbers. Twenty-one percent of readers are attracted to “how to” headlines.

Also, Brenner shared a presentation on content marketing via SlideShare, noting that it is actually more efficient and beneficial to invest in Internet and mobile advertising, versus television, radio, or print. While one would only have to invest one percent in advertising on mobile to acquire ten percent of media consumption time, and only twenty-two percent in advertising on the Internet to acquire twenty-six percent of media consumption time, you would have to invest twenty-five percent in print for example, only to gain seven percent of media consumption time.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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