Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

There’s a Certified PA for That: The Transforming Roles of Physician Assistants

The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for every one thousand doctors in [...]

What’s the Value of Social Media for Healthcare Brands?

The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for healthcare organizations to develop innovative [...]

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