Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

What is Content Marketing and Why Should I Care?

content marketing

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” What’s the Difference between Content Marketing and Brand Journalism? To be sure, content marketing and brand journalism both deliver relevant, engaging information, but the difference between them... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

What is This Thing Called Brand Journalism?

storytelling brand journalism

Simply put, brand journalism tells your story. Brand journalism tells your company’s story in the form of journalism, or media content. Using journalistic skills, brand journalism leverages the power of storytelling used in media outlets, blogs, social media, video, and paid media to tell the story of your brand, company, or product. Your story is told in your voice and you control it. Brand journalism... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

Business Wire Survey Results: Examining the 2016 Media Landscape

business wire media survey results 2016

Business Wire’s 2016 media survey, based on more than 600 members of the media from more than 40 countries, outlines the current state of the media landscape as well as best practices for working with journalists in the evolving digital media marketplace.  Similar to our previous two-part blog series on Business Wire’s 2014 media survey results (blog 1 and blog 2), these results provide media... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

PR and Branding Insights from Airport Reading

brand

If you fly a lot, like I do, you might be guilty of occasionally buying a “regular” book in an airport bookstore – just in case the Kindle fails you on a long flight. That’s how I picked up “Love Is the Killer App,” by Tim Sanders.  It’s subtitled “How to Win Business and Influence Friends,” and outlines a process that can indeed be highly... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

PR Insights: The Power of Virtual Video Today

the power of video

Today, the use of video is one of the most powerful elements for a successful business marketing strategy. There are several compelling ways to use video, according to Patricia Lambert, owner of Red Shoe Savvy, who provides coaching on how individuals can properly video record themselves. She places specific emphasis on helping women to make the most of their video presentations. During a PR Boutique... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Scott Public Relations: Giving Thanks in 2016

SPR gratitude video

As the holiday season approaches, Scott Public Relations looks back at the year, giving thanks for being a part of so many healthcare innovations that are improving people’s health and quality of life.  We are incredibly thankful for each and every one of our clients. It’s been a tremendous year so far! Watch our 2016 Gratitude video which we recently shared via email. Specifically, here... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Ideal Protein’s Doctors Fighting Obesity Campaign: Combatting the Obesity Epidemic

Doctor holding a tablet pc with obesity text on blue background

In this blog, Scott Public Relations has chosen to spotlight one of the major health threats in America and the world, and how doctors are mobilizing to combat it. Obesity—and the general concern about “excess weight”— affects 70 percent of American adults.[1] Weight problems can be among the most chronic and challenging to address, with many potential causes and requiring an integrated lifestyle approach to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare News Roundup: November 08, 2016

White conceptual keyboard - Healthcare (blue key)

We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! Emergency care: Urgent care, freestanding ERs on the rise (Fierce Healthcare) 4 things to know about the growing demand for nurses (Becker’s Hospital Review) Survey: CEOs not always top-paid health executives (Fierce Healthcare) Physician burnout:... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology