Monthly Archives: November 2014


Fact or Fiction: What’s Really Happening in Marketing

There is a constant stream of information regarding current trends in PR and marketing, but how much of it is actually true? Vocus recently commissioned a research firm to study how business professionals interact with new media technologies in order to determine the state of marketing. The study, “The State of Marketing 2014,” supported some [...]

Maintaining the Quality of Service Competitive Advantage

Many professional service organizations today realize that customer service is the single most recognizable attribute and critical catalyst to securing new clients while also retaining existing ones. Customer service can be measured in many different ways. For example, in the insurance industry, knowledgeable claims examiners and case managers who have the educational foundation of industry [...]

The Top Five Methods for Lead Generation

Marketing Sherpa recently conducted a survey to determine which tactics businesses use most to generate leads. The results demonstrated that the five primary lead generation methods are email, search engine optimization (SEO), social media, website design, and content marketing. Each of these sales tactics below have their own set of benefits and can be very [...]

Marketing Trends and Predictions for Late 2014

Marketing trends are constantly changing and examined the newest developments and trends taking place in late 2014. Below are nine major trends in marketing as summarized by Cyber Alert: Attention on the middle class. During the recession, marketers targeted the lower and luxury markets. As the recession ends, however, there is a greater focus [...]

ACO Updates from Around the Web: The Future of Accountable Care Organizations

Accountable Care Organizations (ACOs) began as a method for healthcare organizations to provide their patients with coordinated care. According to Centers for Medicare & Medicaid Services (CMS), ACOs are groups of doctors, hospitals, and other healthcare providers, who come together voluntarily to give coordinated high quality care to the Medicare patients they serve.  The purpose [...]