Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for November, 2014

Fact or Fiction: What’s Really Happening in Marketing

There is a constant stream of information regarding current trends in PR and marketing, but how much of it is actually true? Vocus recently commissioned a research firm to study […]

Maintaining the Quality of Service Competitive Advantage

Many professional service organizations today realize that customer service is the single most recognizable attribute and critical catalyst to securing new clients while also retaining existing ones. Customer service can […]

The Top Five Methods for Lead Generation

Marketing Sherpa recently conducted a survey to determine which tactics businesses use most to generate leads. The results demonstrated that the five primary lead generation methods are email, search engine […]

Marketing Trends and Predictions for Late 2014

Marketing trends are constantly changing and CMO.com examined the newest developments and trends taking place in late 2014. Below are nine major trends in marketing as summarized by Cyber Alert: […]

ACO Updates from Around the Web: The Future of Accountable Care Organizations

Accountable Care Organizations (ACOs) began as a method for healthcare organizations to provide their patients with coordinated care. According to Centers for Medicare & Medicaid Services (CMS), ACOs are groups […]

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