If you’re in healthcare, you might be one of the many organizations in the industry struggling to understand the value social media can bring to your marketing efforts. You’ve read the statistics—Facebook has more than 600 million users, Twitter and blogs clock in at about 200 million each—and wonder if you are missing out.

Here are five reasons to integrate social media into your organization:

• As more people have come to expect social media tools from companies, you can leverage its power to increase their awareness of your company, what you do, and your products or services.
• Social media outlets, including Facebook, LinkedIn, and Twitter, also provide you with a way to actively engage with your audiences and provide them with useful information.
• Using social media also provides a way for you to get feedback from your audiences—making it a relatively easy and inexpensive way to get market research.
• Your competition might already be using social media, raising their awareness and share of discussion, grabbing your prospects and stealing your current customers.
• Implementing a social media program doesn’t have to cost a lot. In fact, you’ll be amazed at just how cost effective it can be.

Social media in the healthcare space is growing. Are you going to engage or let the conversations take place without you?

If you’re ready to explore the possibilities of social media for your organization, and are in healthcare, insurance, technology or other professional services industries, contact Scott Public Relations for information about implementing a social media program on your behalf.

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